The market players are betting big on this festive season and are expecting good business. While talking to DT, Mandeep Arora, Managing Director, UBON said, “We at UBON are expecting good sales in the upcoming festive season. With the current work from home scenario, there has been a surge in demand for electronic gadgets. In the past 3-4 months, people have invested heavily on the gadgets and we are expecting the trend to continue in the upcoming festive season as well. We are very "optimistic" in terms of business growth and eyeing a double-figure growth in terms of sales. As far as brand awareness is concerned, we have recently roped in Rana Daggubati as our new Brand Ambassador. With this new association, we are betting heavily on the South-Indian market and eyeing amazing sales from the region.”
Strategies to Capitalize on Opportunities
With market competition intensifying and business becoming more challenging, classic partner programs are seen to be evolving. In today’s changing business landscape, having a trusted partner network has been more important than ever. Mandeep stated, “We are continually improving our infrastructure and processes to promote ease of doing business with channel partners. We are committed to revamping the channel experience, helping our channel partners stay relevant and future proof their business through continuous dialogue with our partners to take on board their feedback. Time-to-time we review the programs and partner engagement team (from Sales & Marketing departments) keep on motivating & inspiring partners to achieve the set goals of the programs. We are regularly offering training and certification to our partners also giving them appreciation token and will planning to increase in the coming days.”
Mandeep further added, “As a company, we will ensure that our partners always get their due for the efforts they put in. We have many programs where incentives are given in kind; cash incentives are generally passed on as discounts, leading to unnecessary competition and interest of partners getting lost. We also have specific programs designed for the benefit of partners like for instance regular partners meet and greet ceremonies to recognize their efforts. As a company, we ensure in keeping things as simple and straightforward as we can for our partners. We have a large sales team equipped to handle queries and focus at ensuring that the programs are fully understood by the partners. ”Few factors that we focus on this quarter is good rebates and incentives, account management, front end discounts, regular trainings, service support, ease new partner onboarding processes, providing the right sales and marketing materials, progress reports and many others.”
Market Scenario for Partners
UBON products are available pan-India through both offline & online channels which include e-commerce platforms like Amazon, Flipkart and UBON's own e-commerce channel, etc. as well as our retail partners. “Today UBON products are present in 3,000 cities of India via our offline presence. Analyzing the current scenario we have found that there is a sense of fear among the consumer in stepping out of homes thus, we have employed 24*7 home deliveries across India and will be scaling our online presence with each passing day. Our foremost aim is to cater to our customers with the utmost safety and care in this hour of difficulty,” said by Mandeep.
Mandeep concluded this chat and said, “In fact, our channel partners have always been our backbone and have a major contribution to the success of UBON. Distributors bridge the gap between end-users and manufacturers and a manufacturer should treat its distributor as an integral part of their business to have a better relationship. We have been organising distributors meet from time-to-time to meet and greet our partners while maintaining a healthy and transparent relationship with clear policies and rules that would help us grow with them together. We believe in growing with our partners and work with them to develop, maintain and manage productive go-to-market relationships that ultimately help sustain a competitive advantage and create a win-win situation for both. Effective marketing support, training, incentives, problem- solving assessments and recognition programs, are some of our initiatives to instill trust and empower our partners and letting them know we value their role in the success of UBON. Thus, we optimize our channel through trust-based relationships.”