As Sound Solutions crosses a major milestone of ₹400 crore revenue in FY 2025–26, the company continues to strengthen its position as a trusted IT distribution partner in India. In an exclusive interaction with DT, Sunil Thariani, MD, Sound Solutions shares insights into the company’s strong performance driven by disciplined execution, channel-first strategy, and efficient supply chain management.
Q: Please tell us about your overall business performance in FY 2025-26. What have been the most significant factors driving the company’s growth?
A: FY 2025-26 has been a landmark year for Sound Solutions as we successfully crossed the ₹400 crore revenue milestone. This achievement reflects the trust our vendors, channel partners, and customers have placed in us over the years. We witnessed healthy growth across multiple product categories, supported by strong market demand, disciplined execution, and a focused channel-first approach.
Several factors contributed to this success. First, our ability to maintain strong inventory planning and supply chain efficiency enabled us to meet market requirements consistently. Second, we continued to strengthen relationships with our vendor partners and expand our reach across key markets. Most importantly, our team's dedication and our culture of transparency and reliability played a crucial role in driving sustained growth throughout the year.
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI powered advancements?
A: Artificial Intelligence is transforming the technology landscape and creating significant opportunities across the IT ecosystem. As we are in 2026, we see AI becoming a key driver of demand across computing, storage, networking, and enterprise infrastructure. We are actively working with our vendor ecosystem to identify products and platforms that support AI workloads, edge computing, intelligent automation, and data-driven decision making.
We believe AI is not just a technology trend but a long-term business opportunity, and Sound Solutions aims to be a trusted distribution partner helping the channel navigate and benefit from this transformation. We are actively transitioning from product distribution to solution-led growth in the AI era.
Q: What initiatives are you undertaking to strengthen reseller engagement and long-term channel collaboration?
A: Reseller engagement remains at the core of our business philosophy. We believe long-term success in distribution is built on trust, transparency, and consistent value creation for partners. To strengthen engagement, we are focusing on deeper communication, faster service responsiveness, and structured business support programs. We are enhancing training initiatives to help resellers stay updated on new technologies and market trends.
Q: What kind of support do you expect from vendors this year to accelerate growth and deeper alignment?
A: Vendors play a critical role in shaping channel success, and we see 2026 as a year where deeper alignment will be essential for unlocking new growth opportunities. We expect greater collaboration in terms of demand planning, timely product availability, and stronger marketing support to drive awareness in emerging segments such as AI, enterprise solutions, and high-performance computing. Early product access and better roadmap visibility will also help us prepare the channel more effectively.
Q: What are your top strategic priorities for 2026 in terms of revenue growth, geographic expansion, portfolio diversification, and market positioning?
A: Our strategic priorities for 2026 are focused on sustainable growth, deeper market penetration, and strengthening our position as a trusted distribution partner. From a revenue perspective, our objective is to build on the momentum of 2025 and achieve strong double-digit growth by expanding across both existing and emerging product categories. Portfolio diversification is another important priority, particularly in areas such as AI-ready infrastructure, enterprise computing, and next-generation technology solutions.
Quick Bytes
A global tech leader you admire? - Mr Vinay Sinha, MD, AMD India
Risk taker or calculated planner? – Both, depending on international Market News
Your biggest motivation? - To become best version of myself and create a better future for my family
One habit that changed your life? - Meeting partners and vendors, and speaking with them while taking their advice has helped me a lot to grow both in business and as a person.
A value you never compromise on? - I would never lie to anyone be it is a business or personal life
A personal strength you rely on the most? - Kindness
One principle you would pass on to the next generation? - Be transparent to your business friends, employees and same in personal life to your family and friends
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