Rashi Peripherals Limited, one of India’s leading ICT distribution and technology solutions enablers, continues to play a pivotal role in strengthening the country’s digital ecosystem through an extensive partner network and a future-ready portfolio. In an exclusive interaction with DT, Rajesh Goenka, CEO and Whole Time Director, Rashi Peripherals Limited, shares insights into the company’s steady performance, evolving AI-led demand trends, distribution strategy transformation and channel engagement initiatives.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: We follow the April–March financial calendar, and FY 2024–25 has been a year of steady and profitable growth for us. Despite = market challenges such as dollar fluctuation, tariff uncertainties and strain on global IT hardware supply, we have maintained strong momentum across key business verticals. Our growth has been driven by wide product portfolio, deeper market penetration, and consistent expansion of our distribution network.
Additionally, increasing demand for AI-ready devices, high-performance computing components, and enterprise/data center solutions has positively contributed to the revenue. Our continued focus on operational efficiency, working capital discipline, and new business initiatives has enabled sustainable and scalable growth.
Q: With AI-led demand reshaping the market, how is your distribution strategy evolving in 2026 to address emerging technologies and solution-driven opportunities?
A: Our distribution philosophy has always been aligned with market evolution, and AI-led demand is a natural progression in the technology landscape. While AI is driving new categories and performance expectations, our approach remains centered on strengthening infrastructure, expanding high-growth portfolios, and enabling partners to capture solution-led opportunities.
We continue to expand future-ready categories such as AI-enabled laptops, high-performance GPUs, servers, and embedded solutions. Alongside product expansion, we are enhancing partner readiness through technical enablement and solution-oriented selling frameworks. The focus is not just on product availability but on creating a robust ecosystem that supports emerging technology adoption.
Q: What initiatives are you undertaking to strengthen reseller engagement and long-term channel collaboration?
A: Channel engagement remains the cornerstone of our business. The Channel Business Forum (CBF) has played a pivotal role in strengthening engagement across regions by facilitating knowledge exchange and industry dialogue.
We conduct regular technology and sales training programs to equip partners with updated technical and commercial expertise. Our Platinum Partner Program is designed to recognise and reward high-performing partners. In addition, ongoing engagement initiatives such as weekly quizzes and interactive campaigns help maintain consistent communication and enthusiasm within the channel ecosystem. Together, these initiatives reinforce trust, alignment, and mutual growth.
Q: What kind of support do you expect from vendors this year to accelerate growth and deeper alignment?
A: Vendor partnerships are fundamental to long-term success in distribution. We look forward to seamless product availability and consistent supply cycles, which are essential for maintaining efficient business operations to meet market demand. Consistent and timely supply enables us to plan better and scale efficiently.
Equally important is margin stability and competitiveness. Sustainable margins ensure that the entire channel ecosystem remains motivated and growth-oriented. Strong collaboration in planning, marketing initiatives, and joint go-to-market strategies will further deepen alignment and accelerate shared growth objectives.
Q: What are your top strategic priorities for 2026 in terms of revenue growth, geographic expansion, portfolio diversification, and market positioning?
A: We are not just mere distributors of ICT products. We are the enabler of adoption and deployment of high-end technology solutions in India. Our strategic priorities for 2026 are centered on profitable growth across all business verticals. While revenue expansion remains important, our emphasis is on sustainable and margin-accretive business performance. We will continue to drive operational excellence and prudent financial management to maintain healthy growth momentum.
Geographic expansion, particularly in Tier II and Tier III markets, remains a strong focus area. Strengthening our channel footprint and expanding partner networks in emerging regions will be critical to future growth. Portfolio diversification through strategic partnerships with leading global brands will further enhance our positioning as a comprehensive technology enabler.
Overall, our objective is to sustain long-term growth momentum while reinforcing our identity as a trusted, value-driven distribution partner in India’s evolving technology ecosystem.
Quick Bytes
A global tech leader you admire? - Jensen Huang
Risk taker or calculated planner? - Calculated planner
Your biggest motivation? - My Wife Deepa Goenka
A value you never compromise on? - Trust
A personal strength you rely on the most? - Strong techno-commercial Understanding and people management
One principle you would pass on to the next generation? – Sincerity, commitment and innovative thinking
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