With accelerating demand for high-performance computing, AI-driven workloads, and immersive gaming experiences, ADATA and XPG continue to strengthen their position in India’s fast-evolving memory and storage ecosystem. In an exclusive interaction with DT, Ravi Dhyani, Country Manager, ADATA India and Charles Wei, Sales Head, ADATA Technology share perspectives on market momentum, evolving role of AI, partner ecosystem development and the strategic roadmap shaping their growth journey in 2026.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: In 2025, ADATA and XPG experienced a year of steady and well‑rounded growth in India, driven by an expanding demand for high‑performance memory, SSDs, and gaming products across both mainstream and enthusiast user groups. The rising adoption of data‑centric and AI‑oriented workflows significantly boosted interest in faster, more reliable storage and DRAM solutions. Our performance was further supported by stronger channel penetration, enhanced retail visibility, and a well‑diversified product mix that catered to value‑conscious buyers as well as high‑performance users. Additionally, the growing gaming ecosystem and increased traction through e‑commerce channels contributed meaningfully, helping us maintain momentum across consumer, creator, and gaming communities.
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI powered advancements?
A: As AI becomes integral to modern computing, our 2026 roadmap is focused on delivering products engineered to meet the evolving performance requirements of AI‑enabled PCs, creative workflows, and next‑generation gaming experiences. We are prioritizing AI‑optimized SSDs and DRAM designed to deliver faster throughput, stable multitasking, and lower latency for demanding AI workloads. XPG’s gaming range will also see enhancements supporting AI‑assisted rendering, content creation, and real‑time processing. Beyond performance, we are embedding smarter thermal and power optimization technologies into our offerings to ensure efficiency, longevity, and sustained reliability. Overall, 2026 marks a continued commitment to building high‑performance, AI‑ready solutions for consumers, gamers, and professionals alike.
Q: What concrete steps are you taking to further strengthen partner engagement and long term channel collaboration?
A: Our partners remain central to our growth strategy, and in 2026 we are doubling down on efforts to create deeper, long‑lasting collaborations. We are implementing regular brain storming sessions and partner meets to keep partners aligned with emerging technologies and upcoming opportunities. Enhanced incentive programs and flexible partner schemes are being rolled out to drive mutual profitability, while closer collaboration with distributors and channel networks ensures better visibility and availability across markets. Alongside this, we are investing in marketing initiatives to help partners build stronger demand pipelines and reinforcing after‑sales support mechanisms to deliver a seamless customer experience - ensuring our partners feel equally empowered and supported throughout the value chain.
Q: How is your organization supporting the Make in India initiative, and what role does localization play in your future growth plans?
A: ADATA and XPG fully support India’s Make in India vision, and localization continues to play an evolving role in our strategy for the country. While we operate within a global supply chain, we have been actively exploring and expanding local assembly partnerships, packaging operations, and value‑added processes to improve market responsiveness and operational agility. We are developing India‑specific product configurations based on regional consumption patterns, supported by a strengthened service infrastructure that enhances trust and long‑term brand adoption. As policy frameworks and manufacturing ecosystems continue to evolve, we are consistently evaluating deeper participation within the local value chain, as localization remains essential to improving competitiveness, reducing lead times, and serving Indian customers more effectively.
Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?
A: Our strategic priorities for 2026 are focused on sustainable growth, deeper market expansion, and stronger brand leadership. We aim to strengthen our presence in high‑growth categories such as NVMe SSDs, high‑capacity DRAM, gaming peripherals, and high‑performance storage solutions, while expanding reach into tier‑2 and tier‑3 cities where PC and gaming adoption is accelerating. A significant focus will be on driving the adoption of AI‑ready hardware and establishing ADATA & XPG as preferred brands for performance computing. Strengthening customer experience through improved service quality, reinforcing community engagement within the gaming ecosystem, and collaborating closely with channel partners will form core pillars of our plan. Together, these initiatives position us to scale responsibly while reinforcing our leadership in India’s rapidly evolving technology landscape.
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