Lapcare has steadily reinforced its position in India’s technology accessories and mobility products market through consistent growth, continuous product innovation, and a robust nationwide partner ecosystem. With a sharper focus on premium categories, deeper expansion across retail and distribution channels and stronger service initiatives, the brand is entering a new phase of accelerated growth.
In this exclusive interaction, Rajeev Ranjan, Editor, Digital Terminal, speaks with Sandeep Popli, CEO, Lapcare, on the company’s business performance, evolving product strategy, channel relationships, emerging market opportunities, and Lapcare’s roadmap for 2026.
Rajeev: How has Lapcare performed this year, and how do you look at the company’s growth under your leadership?
Sandeep: We have been growing quarter on quarter this time, which has been encouraging for us. There were some hiccups during the year, especially in terms of memory prices going up, and that naturally affected the market. However, our strong product focus and the range we have built ensured that we were able to come out of such situations in a stable way.
What has really helped us is the strength of our internal team as well as our partner ecosystem. We have a very strong sales team working across markets, and at the same time we have a dependable partner base that has stood with us and helped us overcome these hurdles. Because of this combined effort, we are now all set for next year with a big growth plan and much stronger preparedness.
Rajeev: Which product categories have performed strongly, and what has been your strategy in the market?
Sandeep: Last year our key focus was entering the premium segment in a stronger manner. While we continue to address the masses, the mass premium category has become a very important segment for us currently. Customers today are looking for better design, stronger quality, and improved features, and that is where we have focused our efforts.
We introduced a lot of cabinets in the premium segment, and that category has been important for us. We also increased our range of projectors because projectors are now a demanding market. Home entertainment has become very big these days, so projector is one area where we have paid significant attention.
Along with that, we also focused on a lot of gadgets, sound products, and mobility products. These categories have actually positioned us in a much better way in markets where we were not present earlier, especially in the retail segment. Our effort has been to create a stronger and wider portfolio that meets changing consumer needs.
Rajeev: How important are channel partners and dealers in Lapcare’s journey, and what keeps them connected with the brand?
Sandeep: Our partners are extremely important to us. We have very strong partners across the country, and they have played a major role in our growth journey. Traditionally, we came up from a breadth billing model to a large distribution model, and today our entire focus is on our large distribution partners.
This year, we are ensuring that we take care of them in a more direct way. We are meeting them personally, and the idea is to meet those top partners within this financial year, understand their challenges, and grow together with them.
Not only partners, we are also focusing a lot on our dealers. Our team is working continuously in the market with dealers and ensuring that there is visibility and there is sell-through happening properly.
What partners need most is ROI. They need proper return on investment, and as long as we are taking care of that, they remain satisfied. The second thing they need is support. They need somebody who can listen to them in terms of service issues and other market-related concerns. We are ensuring that we address those on time. That is the reason there are many partners who have been associated with us since the inception of Lapcare. We have actually grown together with them.
Rajeev: What opportunities do you see in 2026, and how is Lapcare preparing to capture them?
Sandeep: We see a big opportunity in B2B business and corporate business, and we are preparing ourselves strongly for that segment. The market is evolving, and enterprise demand is opening new opportunities for brands that can offer the right products with proper service support.
We have been working strongly with GeM, and we have plans to add more products in that category apart from our regular channel business. That will help us strengthen our institutional presence further.
We also see a lot of opportunities because of AI happening across industries. The whole transformation taking place in the market will ensure that there is large potential in the corporate segment. To capture that opportunity, we are gearing ourselves in terms of building the team, strengthening capabilities, and adding the right products to our portfolio.
Rajeev: Can you tell us about upcoming innovations and your retail expansion plans?
Sandeep: We are working on several new products and categories. We are working on products like mouse, TWS, speakers, and batteries as well. One of the important areas is laptop batteries, where we believe performance can be enhanced using AI.
It is not only about hardware integration. It is also about software working along with hardware, wherein we can enhance the performance of batteries by studying the trend of how the user is using the laptop. Based on that usage pattern, we are coming up with a product very soon.
On the retail side, for the general trade segment, which includes mom-and-pop stores, we have a team of more than 100 people who are ensuring that most of our dealers are covered. They make sure product availability is maintained, and if dealers have any issues, those are resolved quickly.
Apart from that, we have started working on LFR as well. This is a new vertical we started almost two years back, but now we are seeing strong growth this year. We are present with Vijay Sales, Oxygen, Lulu, and we have recently added Chennai Mobiles and Phone Range. The list is growing, and we now have a separate team for that vertical. We are continuously adding more LFR partners.
Rajeev: What message would you like to give to your channel community?
Sandeep: My message to all our partners is that we are transforming in terms of our product range. We are going up the value chain, and you have already been seeing such changes through our recent product launches. We are also ensuring that all our existing partners get more business than what they are currently doing. We are adding new categories for them so that they can also expand. They do not have to look beyond Lapcare.
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