From expanding its footprint in IT peripherals to entering fast-growing smart device categories, Lapcare is steadily evolving its market strategy to address changing consumer and technology trends in India. In this conversation with DT, Atul Gupta, Founder, Lapcare shares insights into the company’s strong performance, its AI-aligned product roadmap, localization initiatives under Make in India, and channel expansion efforts.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: In 2025, Lapcare delivered a robust performance, driven by strategic expansion across IT peripherals and consumer electronics. The company strengthened its market presence through a diversified product portfolio, competitive pricing, and an extensive distribution network across India. Key growth drivers included successful new product launches, entry into high-potential categories such as smart gadgets and audio devices, and a strong omni-channel presence across retail and e-commerce. A continued focus on customer satisfaction, backed by reliable after-sales support, further reinforced brand trust and growth.
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI powered advancements?
A: For 2026, Lapcare is aligning its product roadmap with the growing influence of AI-driven innovation. The focus will be on integrating intelligent and adaptive technologies across its portfolio to enhance user experience. This includes AI-enabled features such as smart power management, intelligent audio optimization, and interconnected ecosystem devices. The company also plans to expand into emerging categories like smart wearables, automation-led gadgets, and productivity-driven solutions—delivering greater convenience, efficiency, and seamless connectivity.
Q: What concrete steps are you taking to further strengthen partner engagement and long term channel collaboration?
A: Lapcare is taking a structured approach to strengthening partner engagement by expanding its dealer and distributor network while enhancing incentive programs, margins, and overall support. The company is investing in regular communication, training initiatives, and faster service mechanisms to improve the partner experience. Additionally, ensuring consistent product availability and fostering transparent, long-term collaboration remain key priorities to drive mutual growth across the channel ecosystem.
Q: How is your organization supporting the Make in India initiative, and what role does localization play in your future growth plans?
A: Lapcare is actively supporting the Make in India initiative by increasing its focus on local sourcing, assembly, and strengthening domestic supply chains. The company is driving higher levels of localization across product categories to improve cost efficiency and responsiveness to market demand. Going forward, localization will play a critical role in scaling operations, enhancing quality control, and aligning more closely with India’s evolving consumer preferences and regulatory landscape.
Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?
A: Lapcare’s strategic priorities for 2026 center on accelerating revenue growth through portfolio expansion and continuous product innovation. The company aims to deepen its presence in Tier 2 and Tier 3 markets while strengthening its position as a value-driven yet innovation-focused brand. Key focus areas include expanding distribution reach, gaining market share in emerging categories, and enhancing brand visibility through strategic partnerships and targeted marketing initiatives.
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