Kaspersky recently launched its Cyber Investigation Centre at KidZania Delhi NCR in partnership with KidZania India, taking another major step toward making cybersecurity education engaging, practical, and accessible for children. The initiative is designed to help young learners understand online threats, cyber hygiene, and digital responsibility through immersive role-play experiences in a fun environment.
In this exclusive interaction, Rajeev Ranjan, Editor, Digital Terminal, speaks with Purshottam Bhatia, Head of Consumer Business – South Asia at Kaspersky. Purshottam shared insights on the company’s vision behind the initiative, India’s young digital generation, long-term consumer awareness strategies, and how such partnerships strengthen both brand trust and cybersecurity education.
Rajeev: How do you see the launch of this experience center for children, especially at a place that attracts so many young visitors?
Purshottam: KidZania has had a lot of association with kids right from the inception, especially school-going children, and age groups from around 4 to 14 years approximately. Our objective is to touch base with the very young crowd, the very young generation, which is far more digitally savvy these days.
When you have this kind of education tool, where learning becomes more fun rather than just theoretical education, and if we join hands with these kinds of associations, it becomes easier for us to communicate with children at a very early age. We want them to understand what cybersecurity is all about and how they can protect themselves in this vast digital world.
Most children today have handheld devices, and that is a reality. The important part is how they protect themselves from cyber bullying and all the malpractices that already happen online. That is the core intention. We genuinely want to associate with such initiatives and give education back to the children, who are the future of India. How to stay safe in the digital world is the key objective.
Rajeev: How do you see this initiative from an awareness and engagement perspective?
Purshottam: We have to build on the strengths of this association. They have approximately 32 million visitors online, and around 400 to 500 thousand footfall visits with parents. The center is filled most of the time, so it becomes a direct approach and direct connect to both kids and parents.
At the same time, education is delivered in a fun way. We have an exclusive center for hands-on training where children spend almost 20-25 minutes getting practical experience in an engaging format. That makes the initiative more exciting for both ends.
We are bringing together fun with education, and I think that gives us confidence in this kind of partnership. It is not just about visibility, it is about creating meaningful awareness in an environment where children and parents are actively involved.
Rajeev: Can you tell us about the setup and what children will actually learn at the center?
Purshottam: This entire setup is part of the overall tie-up system. It is not just in Delhi, we opened in Mumbai recently and then extended it to Delhi, looking at the overall association at a 360-degree level. It is part of the overall effort where we are intending to give a physical touch and a tangible touch to children while they get educated. That is the overall objective.
Basically, here they do role play. They behave like investigators and are given tasks to complete. While doing these tasks, they learn what cyber threats are, what the key ideologies of cyber bullying are, and how a cyber investigator behaves in certain scenarios.
The entire program is designed in that manner. After completing the program, they get a pass as a cyber investigator. They also receive some Kiddos, which they can use for activities within the center. It is a task-based activity specifically designed for children in line with the broader teaching ideology of the kids’ team. That is the kind of experience they get here.
Rajeev: How do you see this initiative helping Kaspersky connect more deeply with consumers across India?
Purshottam: We have to build on the strengths of this association. They have approximately 32 million visitors online, and around 400 to 500 thousand footfall visits with parents. The center is filled most of the time, so it becomes a direct approach and direct connect to both kids and parents.
At the same time, education is delivered in a fun way. We have an exclusive center for hands-on training where children spend almost 20-25 minutes getting practical experience in an engaging format. That makes the initiative more exciting for both ends.
We are bringing together fun with education, and I think that gives us confidence in this kind of partnership. It is not just about visibility, it is about creating meaningful awareness in an environment where children and parents are actively involved.
Rajeev: Can you tell us about the setup and what children will actually learn at the center?
Purshottam: This entire setup is part of the overall tie-up system. It is not just in Delhi, we opened in Mumbai recently and then extended it to Delhi, looking at the overall association at a 360-degree level. It is part of the overall effort where we are intending to give a physical touch and a tangible touch to children while they get educated. That is the overall objective.
Basically, here they do role play. They behave like investigators and are given tasks to complete. While doing these tasks, they learn what cyber threats are, what the key ideologies of cyber bullying are, and how a cyber investigator behaves in certain scenarios.
The entire program is designed in that manner. After completing the program, they get a pass as a cyber investigator. They also receive some Kiddos, which they can use for activities within the center. It is a task-based activity specifically designed for children in line with the broader teaching ideology of the kids’ team. That is the kind of experience they get here.
Rajeev: How do you see this initiative helping Kaspersky connect more deeply with consumers across India?
Purshottam: India is growing with a young generation. We are reaching this generation at a very early age, and that naturally creates long-term impact. We see a lot of benefits coming in terms of awareness for families and for children at a young stage.
From a broader perspective, as a brand we will continue to invest in awareness and in educating people. That aligns directly with our objective of keeping people cyber safe in today’s world. So, I would rather say this is not just for being present here at the moment. It is for a longer association. We want to stay committed to awareness, trust, and safety as digital adoption continues to grow across India.
Rajeev: How was 2025 for the company, and what are your plans and outlook for 2026?
Purshottam: While the India results are not yet out, from a global perspective we grew at a very good pace. Our revenue grew by approximately USD 836 million, and the focus has been on steady growth.
Investments are also really good, especially when it comes to India as a market. India remains a very focused geography for us in terms of investments and future plans.
2026 looks like a better and more enthusiastic year because now we are going a bit faster. The plans are in place, the targets are in place, and monitoring will definitely continue. The key goal is to make most people cyber safe and ensure they have security in place. That is the end goal for us, and we work around this theory. I would say 2026 looks brighter than 2025.
Rajeev: Channel partners are extremely important in India. How do such initiatives help strengthen partner confidence?
Purshottam: The partners would get more confidence in the brand when they see why the brand is taking initiatives in a market like India. It shows that we want to build deeper roots with customers directly. That gives confidence back to the partner cycle that we are working for them as well, helping them connect better with customers so that they grow with us, not just Kaspersky alone.
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