In this exclusive Interview, Rajeev Ranjan, Editor, Digital Terminal, exclusively spoke to Aniketh Jain, Co-Founder & CEO of Fyno, to understand how the platform empowers BFSI enterprises to take full control of their communications, deliver personalised customer experiences, and stay compliant with RBI, TRAI, and DPDP regulations. Aniketh also explains what sets Fyno apart, how it mitigates operational and regulatory risks, and why leading banks and fintechs are embracing it to modernise their communication stack.
Rajeev: Can you explain what Fyno is and the core problem it addresses?
Aniketh: Fyno is an intelligent communications hub purpose-built for banks and financial institutions. It solves the industry’s biggest challenge of managing customer communications across multiple channels, vendors, and regulatory frameworks.
With Fyno, enterprises gain full control, agility, and auditability of every message, while ensuring compliance with RBI, TRAI, and DPDP regulations. Trusted by leading banks, lenders, and insurers, Fyno eliminates vendor lock-in, enables seamless orchestration, and delivers compliance-first communications with zero data storage.
Most banks today rely on basic communication middleware, usually provided by their CPaaS vendors. These are often outdated, rigid, and offer very limited control to the bank’s internal teams.
Because these tools are controlled by CPaaS vendors, whose incentives are tied to messaging volume, their priorities rarely align with the bank’s need for compliance, security, flexibility, or operational control.
There is little to no room for innovation or optimisation in these systems. This leaves banks unable to adapt quickly to regulatory changes, fine-tune delivery strategies, or personalise communication based on customer segments.
As a result, customer messaging becomes fragmented, error-prone, and non-compliant, creating risks for the bank, friction for the customer, and growing overhead for internal teams.
Fyno changes this completely. It is purpose-built for regulated BFSIs to own their entire communication stack. From orchestration and compliance to observability and auditability, Fyno puts banks in the driver’s seat, helping them stay compliant, respond to change faster, deliver consistent customer experiences, and build long-term trust.
Unlike traditional middleware, Fyno positions itself as an independent technology partner that only offers a technology solution and clearly stays away from reselling volumes. Fyno is integrated with 100+ CPaaS vendors, including direct telecom operators, offering instant integration capabilities with any vendor that companies choose to work with. It's like Zapier but for communications.
We are already enabling institutions such as Karnataka Gramin Bank, Kerala Gramin Bank, LendingKart, TrueCredits, FlexiLoans, Scripbox, and Protium to navigate the fast-changing communication landscape. Beyond BFSI, Fyno also powers global enterprises like Freight Tiger and Vinculum. To further our mission of helping institutions achieve independence in communication, Fyno has raised $3.89 million in funding from 3one4 Capital and Arkam Ventures.
Rajeev: What sets Fyno apart from other players in the market?
Aniketh: Fyno is a compliance-first intelligent communications hub purpose-built for banks and financial institutions operating in high-volume, regulation-intensive environments such as India’s BFSI sector. It centralises orchestration, consent, compliance enforcement, and observability across all communication channels, SMS, WhatsApp, email, IVR, push, and more, giving institutions full control, speed, and auditability at scale.
Unlike CPaaS providers or resellers, Fyno acts as an independent technology partner. It sits seamlessly between existing systems and vendors, ensuring real-time enforcement of RBI, TRAI, and DPDP regulations without requiring any changes to a bank’s core infrastructure.
Fyno’s no-code platform empowers banks to operationalise compliance rules, implement secure WhatsApp banking, and switch vendors or channels instantly, all while reducing messaging costs and saving engineering effort. It’s designed for compliant, resilient, and auditable communication in regulated industries.
Rajeev: How does Fyno help businesses deliver highly personalized communications to their customers?
Aniketh: Fyno empowers banks and enterprises to deliver communications that are timely, compliant, and deeply personalised to each customer. With consent-aware delivery, every message respects customer preferences such as channel choice, language, or opt-in status, ensuring both compliance and relevance from the start.
Through dynamic routing and templates, businesses can customise content and delivery paths based on real-time events, user segments, or transaction context. A high-value customer can, for instance, receive WhatsApp-first notifications while others default to SMS, all without extra coding.
With the in-house feature, Fyno Connect, institutions can build rich customer cohorts and segment audiences with precision, enabling tailored campaigns that go beyond one-size-fits-all messaging. This extends into journey orchestration, where teams design adaptive flows that respond to behaviour, such as sending follow-ups only if a message is unopened or switching channels when engagement drops.
Seamless integration with core systems like CBS, UPI, or CRM tools ensures messages can be enriched with contextual details such as account type, due dates, location, or product tier, making each interaction timely, relevant, and personal. Together, these capabilities help businesses reduce drop-offs, deepen customer engagement, and build lasting trust.
Rajeev: What kinds of analytics and actionable insights does Fyno offer its users?
Aniketh: Fyno provides enterprises with a unified observability layer and real-time analytics across every communication vendor and channel—SMS, WhatsApp, email, IVR, push, and more. Teams can track delivery success, latency, retry patterns, vendor performance, and consent compliance in one central dashboard.
With Fyno Alerts, stakeholders are proactively notified of anomalies such as sudden delivery drops or routing failures, enabling faster response and reduced support load. AI-powered recommendations then guide teams to optimise channel mix, reduce failures, improve delivery outcomes, and uncover cost-saving opportunities—ensuring operations are regulator-ready at all times.
Through Fyno AI-Analytics, enterprises gain deeper intelligence with predictive insights and automated root-cause analysis. This helps institutions move from reactive monitoring to proactive optimisation, empowering them to make smarter communication decisions and deliver better customer experiences at scale.
Rajeev: How does Fyno reduce the risk of communication breakdowns and ensure message delivery reliability?
Aniketh: Fyno ensures that critical customer messages, such as OTPs, alerts, and reminders, are delivered on time, every time. Our SmartRoute engine lets enterprises configure vendor- and channel-level failovers, so traffic automatically reroutes during delivery issues, outages, or latency spikes.
Built-in safeguards like DND filtering, stale number detection, MNRL checks, and consent enforcement prevent failures due to regulatory lapses. Teams get real-time delivery visibility across all vendors and channels, making it easy to troubleshoot and adapt on the fly.
Fyno Alerts proactively detects anomalies in message flows and recommends corrective actions, reducing downtime and risk. Combined with our encrypted, zero-storage pipeline and full audit trails, Fyno gives enterprises the control, resilience, and insight they need to maintain reliable customer communication at scale. Built for scale, Fyno integrates with legacy and modern systems alike, ensuring messages move securely and reliably, even under peak loads.
Rajeev: Why do banks and financial institutions prefer Fyno over other communication platforms?
Aniketh: Banks and financial institutions prefer Fyno because it gives them complete control over customer communications, transforming how they manage channels, vendors, and compliance while enabling flexibility & independence at scale.
Fyno unifies every channel—SMS, WhatsApp, email, IVR, push, and in-app—into a single hub that lets enterprises orchestrate vendors, optimise delivery, personalise journeys, and create seamless customer experiences.
Unlike conventional platforms, Fyno is built ground-up for BFSI enterprises in India. It is vendor-neutral, allowing banks to onboard or switch between 100+ CPaaS providers and telcos without code changes, ensuring cost efficiency and freedom from vendor lock-in. With plug-and-play integrations into CBS, UPI, cards, and net banking systems via APIs, Kafka, or database polling, banks can modernise communications without disrupting core infrastructure.
Fyno also brings intelligence and observability to communication operations. With SmartRoute, banks ensure messages always travel through the most reliable and cost-effective path, while real-time analytics track delivery rates, latency, failures, costs, and customer engagement. Proactive alerts and AI-powered recommendations help optimise channel mix, improve outcomes, and reduce support load.
Compliance is deeply embedded. Every message is automatically validated against RBI, TRAI, and DPDP rules for consent, templates, footers, stale numbers, and DLT checks, eliminating manual overhead and reducing regulatory risk. With zero data storage, encrypted masking, and audit-ready logs, Fyno strengthens security and privacy while ensuring regulator alignment.
Through Fyno In-App, banks can embed contextual, personalised communication directly into their mobile applications. This creates a unified, seamless customer experience, reduces reliance on external channels, and enables richer engagement that feels timely, relevant, and trusted.
Future-ready by design, Fyno ensures BFSI institutions can scale communication, stay resilient to policy changes like TRAI’s Digital Consent Registry or DPDP, and continue delivering customer experiences that build trust and long-term relationships.
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