As the Indian printer market undergoes a significant transformation, businesses are actively searching for cutting-edge solutions that address their varied printing requirements. With the growth of SOHO setups, SMBs, and corporate environments, the need for reliable, high-quality, and cost-effective printing solutions has surged. Leading the charge in this competitive arena is Brother, a brand renowned for its commitment to innovation and efficiency. To explore the strategies and vision behind Brother's success in this evolving landscape, Rajeev Ranjan, Editor, Digital Terminal sat down for an exclusive conversation with Salem Nishi, Director, Brother International (India) Pvt. Ltd. In this interview, Salem shares his perspectives on the challenges and opportunities facing the industry today.
Rajeev: What is the USP of your newly launched printer line-up?
Salem: The primary focus lies in the quality of both the machine and the print output. With original consumables priced at just 33 paise per page, we are proud to be the first in the world to introduce such a solution in mono laser printing. This makes our offerings not only high-quality but also economically viable.
Rajeev: What key differences do you observe between India and other Asian markets?
Salem: India is undoubtedly a cost-conscious market, which can be both a strength and a challenge. The prevalent "Jugaad" mindset has led many customers to choose non-genuine consumables due to the higher costs of originals, which unfortunately compromises product and print quality. Our innovative product addresses this issue by offering the best running costs while ensuring product integrity and stability.
Rajeev: What is your stance on supporting the ‘Make in India’ initiative?
Salem: At Brother International India, we are handling printers, home sewing machines, and labeling systems. While we do not have immediate plans to establish a manufacturing unit in India, Brother Machinery India is taking proactive steps by setting up a factory in Bangalore. This facility will locally manufacture machine tools to support the burgeoning automotive industry, allowing us to produce these machines domestically instead of relying on imports.
Rajeev: What message do you have for channel partners and distributors about the importance of supporting Brother?
Salem: My message is straightforward: there’s only gain, nothing to lose. While our current market share may be lower than some competitors, we see significant growth opportunities, particularly with our recent launches and the multifold business growth we've experienced over the last two to three years. Partnering with Brother promises profitable growth, so let’s work together to achieve success.
Rajeev: What growth targets do you have set for the end of fiscal year 2024-25?
Salem: We aim for a minimum of double-digit growth percentages, especially following this significant product launch.
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