CaratLane - A TATA Product is using Oracle Fusion Cloud Applications to support its mission of making fine jewellery more accessible, modern, and wearable. With Oracle Fusion Applications for finance and supply chain, CaratLane has established a single, integrated platform that connects mission-critical business processes, improves visibility, and delivers AI-driven insights.
Founded in 2008, CaratLane has grown into one of India's leading jewellery retailers, operating more than 380 stores across over 150 cities alongside a robust ecommerce business, with 34 percent year-over-year business growth in FY26. As its operations continued to expand, CaratLane needed a better way to manage seasonal demand and wanted to replace its legacy systems with a scalable platform that would enable more automation and improve efficiency. After careful evaluation, CaratLane decided to move its finance and supply chain operations to Oracle Fusion Applications.
“Delivering a seamless and personalized customer experience required greater visibility and closer coordination across our business,” said Gurukeerthi Gurunathan, chief product and technology officer and co-founder, CaratLane. “Oracle Fusion Applications has helped us build a more connected and agile operating model. As we continue to scale our omnichannel business, these capabilities and data-driven insights will help us operate more efficiently, adapt to changing customer demand, and deliver on our vision of becoming the most loved jewellery brand in India and beyond.”
With Oracle Fusion Applications, CaratLane has been able to standardize on a single integrated suite for finance and supply chain. Oracle Fusion Cloud Enterprise Resource Planning (ERP) has helped CaratLane increase productivity, reduce costs, improve controls, and achieve compliant financial closure.Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) has also enabled the retailer to improve inventory visibility, enhance omnichannel order management, and deliver faster, more informed decision-making.
"As retailers navigate evolving customer expectations and increasingly complex operations, they need integrated systems with embedded AI that provide greater visibility, efficiency, and agility," said Shailesh Singla, vice president, Applications, Oracle India. "With Oracle Fusion Applications, CaratLane has built a scalable foundation that connects critical business processes and enables the speed, agility, and operational resilience needed to support continued growth and deliver exceptional customer experiences."
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