As India’s ICT market continues to evolve at a rapid pace, brands that combine innovation, strong channel relationships, and market understanding are leading the transformation. In this exclusive interaction, Rajeev Ranjan, Editor of TechBiz TV (a video platform by DT), engages in a power-packed conversation with Sandeep Popli, CEO of Lapcare. From consistent business growth to expanding into new product categories, this discussion uncovers how Lapcare is strengthening its position in India’s highly competitive IT peripherals market
The conversation dives deep into Lapcare’s strategic focus on premium product segments, growing demand in home entertainment and mobility solutions, and its continuous push toward innovation-led growth. Sandeep Popli also shares how the company is leveraging its strong partner ecosystem, expanding retail presence, and enhancing customer trust through service excellence.
Key Highlights from the Interview:
* Lapcare’s consistent quarter-on-quarter growth and market strategy
* Expansion into premium products, cabinets, projectors, and smart gadgets
* Strong channel partner network and ROI-driven engagement model
* Growing opportunities in B2B, corporate, and government segments
* AI-led innovation in batteries and upcoming product categories
* Retail expansion through LFRs and nationwide dealer network
* Focus on service excellence and customer trust initiatives
* Dhurandarr partner reward program and long-term relationship building
Gain valuable insights into how Lapcare is navigating market challenges, building stronger partnerships, and preparing for the next phase of growth.
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