Epson is encouraging Australian households and home office users to rethink how they print, with the launch of its latest EcoTank models — the ET-1910, ET-2910 and ET-2911 — designed to replace traditional cartridge and laser printers with a more cost-effective, convenient and sustainable solution.
As cost-of-living pressures rise, many consumers continue to overlook the long-term cost of ownership associated with cartridge and laser printers, from frequent ink replacements to expensive toner and maintenance. Epson EcoTank printers are built to challenge this model, offering a smarter alternative that dramatically reduces printing costs over time.
Traditional printing systems rely on small, expensive consumables, whether it’s ink cartridges that run out quickly or laser toner systems that come with high upfront and replacement costs.
EcoTank changes this equation entirely.
The ET-1910, ET-2910 and ET-2911 feature Epson’s innovative refillable ink tank system, designed to deliver ultra low-cost printing without the hassle of cartridges or the complexity of laser technology. With high-capacity ink bottles included in the box, users can print for extended periods without needing to replace supplies.
EcoTank is designed with one clear advantage - lower total cost of ownership over time. Users can save up to 90% on printing costs compared to cartridge-based printers¹, while avoiding the expensive toner replacements often associated with laser devices.
Each EcoTank printer comes with enough ink to print thousands of pages, significantly reducing the need to purchase replacement supplies early on.
This makes EcoTank particularly appealing for:
• Families with ongoing school printing needs
• Hybrid workers managing home office tasks
• Small businesses watching operational costs
Beyond the cost benefits, EcoTank delivers a simpler, more user-friendly experience:
• No cartridges to replace
• Mess-free, easy-refill ink bottles
•Less frequent maintenance and interruptions
The ET-2910 and ET-2911 offer additional versatility with print, scan and copy functionality, along with wireless connectivity for seamless mobile and home network printing.
Meanwhile, the ET-1910 provides a straightforward, reliable print-only solution for users who want maximum value with minimal complexity.
Designed to meet the needs of today’s connected homes, the new EcoTank models combine:
• Compact, space-saving design
• Reliable everyday performance
• Simple setup and operation
Whether printing school assignments, household documents or work materials, EcoTank gives users the confidence to print freely without worrying about running out of ink or overspending on replacements.
“Many households are still stuck in the cycle of buying cartridges or dealing with the cost and complexity of laser printers,” said Phil Daidone, Senior Product Manager at Epson Australia. “With EcoTank, we’re giving customers a better alternative, one that eliminates that cycle entirely. The ET-1910, ET-2910 and ET-2911 are designed to make printing more affordable, more convenient and ultimately more sustainable over the long term.”
In addition to saving money, moving away from cartridges and laser consumables supports a more sustainable approach to printing. EcoTank significantly reduces plastic waste and ongoing consumables, making it a more responsible choice for environmentally conscious consumers.
The Epson EcoTank ET-1910, ET-2910 and ET-2911 are now available at www.epson.com.au and through retail stores nationwide.
Epson EcoTank ET-1910
Main function – printing
Connectivity - Wi-Fi, Wi-Fi Direct and Apple AirPrint
Print speed – 11 pages per minute black² and white, 6 pages in colour²
Number of printed pages out of the box – 3,600³ black / 6,500³ colour
RRP $299.00
Epson EcoTank ET-2910 (white model) and ET-2911 (black model)
Main functions - print, copy and scan
Connectivity - Wi-Fi, Wi-Fi Direct and Apple AirPrint
Print speed – 11 pages per minute black² and white, 6 pages in colour²
Number of printed pages out of the box – 3,600³ black / 6,500³ colour
RRP $399.00
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