IMCC & Co. has announced a new promotional initiative for IT channel partners, introducing its HDD Buy More, Get More Scheme on eligible hard drives. Valid from November 2026 to January 2027, the programme is designed to offer additional purchase benefits to channel partners through a structured reward system linked to qualifying sales volumes.
The scheme features multiple reward slabs, enabling eligible partners to earn gifts as their qualifying purchases increase. The rewards include memory cards, travel accessories, external storage devices and selected consumer electronics, offering a mix of storage-related products and lifestyle appliances.
Through this initiative, IMCC & Co. aims to provide channel partners with an additional incentive to purchase eligible hard drives while creating opportunities to derive greater value from their procurement during the scheme period.
Commenting on the initiative, Mihir Kachalia, Partner, IMCC & Co., said, “We wanted to create an initiative that gives our channel partners an added reason to grow their business with us. The idea behind Buy More, Get More is simple: as partners expand their eligible purchases, they should have an opportunity to enjoy additional benefits. Through this programme, we aim to bring fresh energy to the channel, encourage higher purchase volumes and make the overall business association more rewarding for our partners.”
Structured Rewards Across Purchase Slabs
The programme includes several purchase milestones, with rewards assigned according to the eligible HDD quantities purchased. At the entry level, partners purchasing 5 HDD units qualify for one 32GB Sandisk memory card. Other reward options across the scheme include 32GB, 64GB and 256GB SanDisk memory cards, a travel bag, wireless AC controller or standalone smoke detector, a 2TB external hard drive, a Philips air fryer and a Sony home theatre system. The applicable reward depends on the relevant purchase milestone and the scheme's conditions.
The reward structure offers participating partners a range of benefits across different purchase levels. Partners are advised to confirm the applicable reward for each milestone directly with IMCC & Co. before placing qualifying orders.
Sharing her perspective on the programme, Shruti Mihir Kachalia, Partner, IMCC & Co., said, “With the Buy More, Get More Scheme, we want to create a positive and engaging experience for our channel partners by linking their purchase efforts with attractive rewards. We believe such initiatives can bring fresh momentum to partner engagement, encourage continued participation and strengthen our relationships across the channel. Our focus is to make the scheme meaningful for partners while building excitement around the HDD portfolio.”
Defined Purchase Criteria and Eligibility
The scheme applies to eligible hard drives under the designated programme and carries a specified capacity mix requirement. Eligible purchases must comprise 40% of 2TB HDDs and 60% of HDDs with capacities of 4TB and above.
IMCC & Co. has established specific guidelines for calculating eligible purchases. Only executed and invoiced quantities will be considered for scheme calculations and reward disbursement. Open orders and pending orders are excluded, while net sales will be calculated after deducting product returns from gross purchases of eligible products.
The programme also excludes SPC deals. Participation in multiple schemes is permitted, subject to the respective scheme conditions and eligibility requirements.
Payment compliance is another important condition. IMCC & Co. reserves the right to hold or suspend the scheme until outstanding payments are cleared. The company may also withhold billing in cases of overdue or delayed payments and apply finance charges in accordance with agreed trade terms and invoice conditions.
The company has clarified that product images and brand names used in the promotional communication are indicative. Actual reward brands may vary depending on stock availability.
Scheme Valid Through January 2027
The HDD Buy More, Get More Scheme will remain valid through January 2027. Channel partners interested in participating can contact IMCC & Co. to obtain details about qualifying purchases, reward slabs and applicable programme conditions.
With this initiative, IMCC & Co. is introducing a time-bound incentive programme that offers channel partners an opportunity to access additional rewards while meeting their eligible hard drive requirements.
For scheme related enquiries: 8108811088 / 8828132796
Scheme validity: November 2026 – January 2027
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