Creative Newtech Limited has appointed Ajit Thakur as its new Chief Financial Officer (CFO), strengthening the company’s financial leadership as it continues expanding its presence across India’s fast-evolving IT distribution and technology ecosystem.
The appointment comes at a strategic time for the IT distribution industry, where organizations are increasingly focusing on financial agility, business scalability, channel expansion, digital transformation, and stronger governance structures to support the growing demand for enterprise technology, consumer electronics, cloud-led solutions, and next-generation digital infrastructure.
Strengthening Financial Leadership for the Next Phase of Growth
As an NSE and BSE-listed technology distribution company with a business scale of nearly ₹3000 crore, Creative Newtech has emerged as a key player in India’s IT distribution ecosystem, delivering a wide portfolio of global technology brands, enterprise solutions, and digital products across multiple market segments.
In his new role, Ajit Thakur will lead the company’s financial strategy, treasury operations, governance frameworks, capital management initiatives, and long-term growth planning. His responsibilities will also include driving operational efficiency, strengthening investor confidence, supporting business expansion, and enabling sustainable value creation in an increasingly competitive technology distribution environment.
The appointment reflects Creative Newtech’s focus on building a future-ready financial structure capable of supporting the company’s expanding technology portfolio and evolving channel ecosystem.
Deep Expertise Across Finance, Transformation and Strategic Operations
A qualified Chartered Accountant with over 17 years of industry experience, Ajit Thakur brings strong expertise across strategic finance, risk management, investor relations, IPO readiness, compliance, business transformation, fundraising, treasury, and enterprise governance.
Before joining Creative Newtech Limited, he served as Head of Finance at Mahindra and Mahindra Limited for its Automotive and Farm Equipment Business. He was also associated with Mahyco Group and has held leadership positions at The Safal Group, Gitanjali Gems Ltd, and Time Technoplast Ltd.
Over the years, he has built extensive capabilities in financial controllership, ERP implementation, digital finance modernization, working capital optimization, large-scale fundraising, and operational transformation across multiple industries.
Growing Importance of Financial Agility in IT Distribution
The Indian IT distribution sector is undergoing significant transformation as distributors move beyond traditional product supply models toward value-added services, cloud enablement, enterprise solutions, cybersecurity offerings, AI-led technologies, and integrated digital ecosystems.
As channel businesses continue expanding across enterprise, SMB, and consumer markets, financial leadership is becoming increasingly critical in managing scalability, inventory cycles, partner ecosystems, margin optimization, and strategic investments.
Ajit Thakur’s appointment aligns with this broader industry shift where technology distribution companies are strengthening financial governance and operational frameworks to support long-term digital growth.
Focus on Innovation, Governance and Long-Term Value Creation
Apart from his corporate leadership experience, Ajit Thakur has also been associated as a seed investor with emerging ventures including Altor Smart Mobility, TagZ Foods, and Neuphony, reflecting his broader interest in innovation-led businesses and emerging technologies.
His appointment further highlights Creative Newtech’s commitment to strengthening governance-led growth, enhancing operational resilience, and building a scalable business framework aligned with the future of India’s technology distribution industry.
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