Snapdeal announced its annual digital buying trends for its Kids category highlighting the consumer preferences and habits including fashion, footwear, Baby care and toys.
Snapdeal offers its consumers an impressive Kids fashion assortment including frocks, ethnic wear, T-shirts , Combo sets, dresses, shirts and other cute accessories. The Kids fashion category witnessed an unprecedented 3.5X surge. Ethnic wear came out as a favourite for young girls with 60% of ‘Kids fashion for her’ purchases - lehenga choli being the most sought after. Popular trends reflected in the buying preference for girls were lace, polka dots and floral prints and the most popular colours were pink, red and blue. Young boys on the other hand chose their favourite in character t-shirts such as Hulk, Avengers, Superman, Batman etc. T-shirts comprised of 35% of boys clothing purchases and ethnic around 20%. The popular colours picked for boys included yellow, blue and red.
Kids Fashion not just grew phenomenally through-out the year but witnessed 6X surge during the festive period last year. To further enable trendier shopping for young heartthrobs, Snapdeal is expanding its kids fashion assortment even further by adding 10 + new brands in Kids wear including Puma, TCP, Allen Solly Junior, Mothercare and more.
Kids Footwear also witnessed a 3X YoY growth, 70% of which was contributed by boys’ footwear. Also 70% of boys’ footwear purchases came from the sports footwear assortment. Babycare purchases also saw a 3X YOY growth; 70% sales contribution came from Diapers.
In the toys section, remote control toys became the largest contributor with drones and helicopters alone contributing to 15% of the sales. Solar toys were also a hot favorite and garnered a massive fan following.
Vishal Chadha, Senior Vice President, Business said, “Today’s younger generation is smarter and savvier than we were. The kids today are expressive and aware of their personality. Our kids’ category assortment strives to match their effervescence with an equally diverse, upbeat and updated collection. It’s heartening to see the tremendous growth we have attained and we are determined to take it further.”
