A technology enabler, iValue InfoSolutions claims to have direct partnership with 22+ OEM's for Onsite / Capex model and 10+ OEM's for Cloud / Opex model with 6000+ Customers through 500+ partners including global, national, regional and local SI's. DT sought more insights from S Sriram, CEO of iValue on company’s plans for 2015.
A.2014 was another memorable year for iValue. We achieved impressive traction for most of the new offerings introduced in the recent past. We also recorded higher growth and share of business for all the leading established offerings. Both of our vertical initiatives, BFSI and Government, contributed to growth momentum during the year with big ticket wins. For the second time in a row we won Deloitte Technology Fast 50 award for India and Fast 500 award for APAC. We also won Red Herring Asia 100 Finalist award for 2014.
A.Being a 100% indirect transaction model, channel is an extended family for iValue and its OEM partners. iValue approach of working with select channel for specific offerings together in the market helped in maximizing growth opportunities for our channel and OEM's.
A.iValue’s focus had been around niche, relevant and compelling offerings over the last 2-3 years. We plan to focus more on popular offerings, the DNA protection and management offerings from 2015 to ensure more business opportunities and volume for our partners. iValue will add many new offerings to help its partners grow their revenue share in each of their current customer base and also help them acquire new ones at a faster clip, with the above.
A.We will continue to focus on building skills on sales, pre-sales, post sales technical support and in introducing new and relevant offerings for our partners’ business growth. We will continue to leverage on our partner's geography coverage to address emerging needs of new cities beyond tier-2.
A.Our offerings have high relevance to most customers business and IT challenges and hence we are able to grow consistently at 5+ times market growth rates consistently over last 6+ years. Focused partners who are with iValue have been able to capitalize on the niche and relevant offerings and grow their business profitably. iValue compliments its partner effort in the market to grow the business together. We add regularly to our portfolio compelling offerings to enhance growth opportunities to our partners.
Hence most of our partners are committed and motivated with business growing at a fast clip over the years.
A.Partner needs to graduate from brand/product/solution approach to consultative approach to understand and address customers business and IT challenges. This approach will help them deliver more value of relevance to their customer needs along with much wider and deeper engagement with each one of them, pushing up the value chain to help them grow profitably at a healthy pace.
