Physical security has become very key concern in today’s world. But implementation of effective surveillance solutions helping us to fight this biggest challenge. Even the smart cities projects and some other government projects are additional fuelling factor for security vendors. There are so many leading brands who are aggressively working on to tap this huge emerging opportunity. SnicView, a well know brand is also looking forward to grab maximum market. Pawan K Sharma, Founder, SnicView shares his opinion and market plans with DT.
Q: How do you see the overall trend & growth in Indian Security Surveillance market?
A: Indian market has witnessed an exponential growth in potential for IT companies, which are high on technology and need an optimum level of security. This has really boosted the Indian Security Surveillance market and the opportunity size in India and around the world has grown up to INR 5700 Cr which is USD 952 million with a CAGR of 32%. It is expected to reach USD 2.4 billion by 2020. While there are positive numbers in the picture, we cannot leave behind the fact that there has been an increase in industrial spying, crime rates, data theft and terrorist activities. Our focus is to cater to these growing needs by promoting closely integrated security solutions which are proactive and credible.
Q: What are the major challenges for this market?
A: As an ecommerce platform, the major challenges that the market currently faces, and which we are trying to address include concerns right from varied product pricing across the web and lack of pre-defined industry specific solutions to unqualified and untrained installation teams who do not deliver up to the mark. It leads to system failures multiple times. There is also lack of online technical support and the customer is usually left with limited or no after-sales support. Our platform primarily focuses on solving for our customers these highly prevalent issues.
Q: What are the major products that you are focusing on currently?
A: Though we cater international brands, our prime focus is to encourage the Indian market. We offer a range of both National & International renowned brands, such as Cp Plus, Dahua, Hikvision, Vintron, Starex, Securico, Techcom and many more. We focus on giving to our customers a vast range of technical security aspects with optimum pricing, acclaimed installation practices, after sales support and a user friendly platform which offers everything under one canopy. We have also crafted Applications meant for Individuals & Organizations to ensure security of loved ones and employees.
Q: What is your market strategy to bag bigger projects?A: Our market strategy works on bringing our customers to the online portal through multiple channels of promotions like events, online blogs and demonstrations. The fact that we offer best Price assurance on all products & accessories is our biggest tool to bag bigger projects which need transparency. Our strategy also revolves around offering a single window for After Sales Service system where everything is handled by utmost expertise and is supplemented by datasheets and a certified technical team for installation and services.
Q: How do you sell your product to consumers? Brief about your distribution model?
A: SnicView is an online B2B/B2C portal which works like a one stop shop for national and international surveillance products as well as a range of after-sale services which a client requires in the surveillance arena. We integrate the industry experience and superior technology with International Standard Installation Protocols, unrivalled Service & Support experience.
Q: How do take care of providing better service support to your customers?
A: Our business model works on bringing together the online and offline world by offering multiple services in one go. India is a highly price sensitive market and due to the presence of multiple companies who sell identical products, the factor of the best price goes missing and the credibility too gets compromised. Since we buy directly from OEM’s we can ensure best pricing to our customers & partners with zero error margin Installation & Support. We want our client to be able to handpick their choice from the variety of pre-defined solutions and enjoy what fits them best without compromising on quality.
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