MediaTek announced its plan to bring holistic, fully integrated system solutions to the automotive industry beginning Q1 2017.
The market for connected and autonomous vehicles continues to grow, and the automotive industry and car-makers demand advanced technologies equipped with a blend of power-efficiency, processing power and affordability. MediaTek’s technology expertise in chipset design - for mobile, home entertainment, connectivity and IoT - positions the company well to bring innovative multimedia, connectivity and sensor solutions to the automotive industry.
“The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving,” said JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek.
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms,” added Hsu. “We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving.”
MediaTek’s ability to scale product development and production – drawing from its experience powering nearly 1.5 billion connected devices a year – will benefit automobile manufacturers and their suppliers.
“The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management and improved functionality to support both the highest level of safety demands and driving experiences consumers need,” said Hsu. “MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry.”
MediaTek currently ranks among the world’s leaders in several diverse product categories, owning the top position in chipsets for Digital TVs, tablets and DVD/Blu Ray players. The company delivers an intuitive hardware and software application platform across the connected home and smart device landscape, specializing in three key areas that few competitors can offer as one holistic solution: an advanced SoC (system-on-chip) using a fraction of the typical power required by other chipsets, premium multimedia capabilities and leading, global connectivity. MediaTek is now creating the optimal, all-in-one system solutions to help power the future of driving.
