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HP Transforms A3 MFPs Market in India with Launch of Next Gen Powerful Printers 

By: DT News Network
May, 03, 2017

HP Inc. announced a robust line-up of next-generation A3 multifunction printers (MFPs) in India, including 32 SKUs which are designed to provide qualified channel partners the ability to offer higher levels of customization for a wider range of customers’ printing needs.

The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features unmatched in the marketplace[i], affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.

“HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs and expanding our service model to emcompass more partners,” said Ng, Tian-Chong, General Manager, Printing Systems, Asia Pacific and Japan, HP Inc.

“Our extension into the A3 segment was well received when we first launched the HP LaserJet 436 MFP. HP’s expanded portfolio of A3 MFPs will raise the bar in the print experience and protect customers against cyber security threats,” said Raj Kumar Rishi, Senior Director, Printing Systems, HP Inc. India.

HP has signed and on-boarded more than 500 resellers worldwide which include 30 new partners in India. The new partners are trained and can leverage HP’s tools and infrastructure to provide a high-quality service experience. In addition, HP’s reseller network is extending into HP’s A3 portfolio with access to both A3 and A4 contractually optimized managed SKUs. With the arrival of the A3 portfolio, partners now have new ways to grow revenue and margins in this $55 billion opportunity.

Advancing security and protecting networks
Embedded with advanced security features that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are amongst the world’s most secure enterprise MFPs in the market. Considering that modern MFPs now behave more like PCs, and the fact that less than two percent  of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.

Cloud-based innovation and reduced costs

HP’s portfolio of A3 MFPs – including three PageWide platforms and thirteen LaserJet platforms – benefit from the new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). SDS delivers maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today. The HP PageWide Pro devices make color printing more affordable[ii], while simultaneously providing best-in-class print speeds[iii]. The single and multifunction devices have print speeds ranging from 35 ppm to 60 ppm (up to 80 ppm in General Office mode). PageWide technology is also more sustainable - consuming up to one-seventh[iv] the energy of competing color laser machines in the same class while producing significantly less packaging waste associated with supplies and long life consumables.

The HP LaserJet Managed MFP is available at a starting price of INR 167,613 and the HP Color LaserJet Managed MFP range is priced INR 228,489 onwards. HP’s A3 MFPs are available through qualified channel partners, or directly through HP. More information can be found at www.hp.com/in/A3. 

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