At the Mobile World Congress 2018, Hike will be showcasing its newest product, ‘Total, built by hike’, a refined version of Android targeted at the next billion people, at Exhibitor stall: 7F11
With ‘Total, built by hike’ users can meet their daily needs for messaging, news, PNR status check, cricket score updates, payments, bill payments and recharge and more without data. This is game-changing for a country like India, and other developing nations like Sri Lanka, Bangladesh and nations across Africa where access and affordability of data act as constraints.
‘Total, built by hike’ uses a proprietary technology based on the UTTP protocol which runs atop the USSD pipe and returns information packets in rich format on user’s smartphones. It is made in India, built by Hike and the first of its kind in the world. It is an ingenious, innovative solution using existing technology to provide a great value proposition to users.
It has 4 key elements that combine together make the end to end experience extremely seamless and simple:
Intex and Karbonn are the first Smartphone partners that will carry ‘Total, built by Hike’. Total will be available on 3 models across Intex & Karbonn. The devices with Total are:
Hike is also partnering with Airtel to bring Total, built by hike to devices under the ‘Mera Pehla Smartphone’ initiative.
‘Total, built by hike’ has the potential to impact millions of people in India as well as other developing nations. It propels digital inclusion and furthers the national agenda of financial inclusion as well as socio-economic progress. It works well for service providers as it gives them access to millions of people who can use their services offline.