Dell in India, ended 2017 on a high note, after introducing its thin and light Inspiron family of products.
Today, in the finale of this series of announcements, Dell has launched the smallest 13-inch laptop in the world, the latest XPS 13 (9370). Seeing technology as an expression of style for users and a desire from fashion forward customers to blend technology into their lifestyle, the new XPS 13 is a perfect fit to the growing portfolio. With a robust configuration, unrivaled cinematic experience and eye-pleasing aesthetics, the XPS 13 addresses the need for stylish and powerful machines that deliver quality content on the go.
Dell identifies an opportunity for thinner, lighter and more powerful mobile devices that both enthusiasts and professionals demand. Thriving on the philosophy of design-centric premium PCs, Dell’ complete thin and light portfolio is the consequence of leveraging this insight; and the XPS 13 will create a market opportunity appealing to the tech savvy, style conscious consumers, who do not want to compromise on performance.
The XPS portfolio of products have been repeat winners as is this latest XPS 13 that has been named CES 2018 Innovation Award Honouree. Commenting on the launch in India, Ray Wah, Senior Vice President and General Manager, Consumer and Small Business Product Group, Dell said, “The XPS brand is legendary; it leads our ultrabook portfolio. From innovations in design philosophy using smarter materials to performance-driven sleek design construction, the new XPS 13 is an absolute delight! This machine is tailored for savouring an ultimate entertainment experience.”
“A Digital India and a growing community of digitized Indians, presents an attractive market opportunity for us as a global PC company. We have a clear vision to introduce a PC for every user. With the discerning demographic of entrepreneurs, CXO’s, mobile workforce and next-generation Indians, we see an exponential growth opportunity for our premium, thin & light portfolio. Our new range will redefine personal computing and give people experiences they want – and some they’ve never dreamt possible”, said Mr. P. Krishnakumar, Senior Vice President & General Manager, Consumer & Small Business, Dell India.
Further, to the complete availability of Dell’s thin and light series, with the introduction of Dell Cinema, now more than ever, people can watch video content on their PCs with the expectation of a full cinematic experience, including studio sound and visual quality. Through Dell Cinema, an immersive three-pronged multi-sensory cinematic experience that’s unforgettably real with rich colors, uninterrupted streaming and exceptional audio.
Key features of XPS 13 (9370)
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