"Channel Contributes 50% To Ricoh India’s Revenue"
Ricoh India is rapidly making inroads into all geographies in India through a strong channel network of about 2500 partners. The company gives full credit to its channel partners for the 50% of its revenues. DT quizzed Mr. Manoj Kumar, Executive Vice President & CEO to know company’s roadmap for the next full year.
A.2014 was an extremely successful year for our company. We were able to consolidate our standing as a holistic solutions provider in the domains of Imaging, IT Services & Communications thereby adding tremendous value towards augmenting the workplace efficiency of our customer workplace. Our emergence as a strong vendor capable of providing industry specific solutions to meet the unique needs of the customers in different industry segments also enhanced our business USP.
A.Channel holds a very significant position in growing our business particularly in the interiors of the country where the business opportunities are growing at a very fast pace. The strong connect enjoyed by our channel partners with the customers at a local level also helps us to reach out to customers in every part of the country. The importance of channel to our business is evident from the fact that it contributes to almost 50% of our total revenue.
A.We will strengthen our position as a technology centric solution provider with a presence across multiple business domains and diverse industry verticals with a pan India reach. Through these strengths and our emergence as an agile organisation, we will be able to fulfil every diverse need of our customers across the entire market spectrum. Above all, the quality of our products, solutions and services will be the biggest driver of the growth in our market leadership.
A.We are present in all market geographies across the country through our direct presence as well as through the presence of our 2500 plus strong channel network. We have already established leadership position in most territories and our confident of making even deeper penetration in the emerging markets in the remote locations.
A.By virtue of our presence across multiple business domains and through our unique multiple industry specific solution offerings, our channel partners get to do business across a much wider basket of products, solutions and services under our single umbrella. No other principal can provide such an exhaustive bouquet of business opportunities to its channel partners. Our message to the channel community will be to stay closely connected to their customers to understand their ever changing needs influenced by the rapidly changing technology and keep strengthening their capabilities to serve those needs better.
Cover your accounts and territories exhaustively, strengthen your capabilities to sniff business opportunities, keep yourselves abreast with the changing technologies and and above all, emerge as an integrated solution provider and do not remain just box pushers.
