What a year for Prime members! Today, Amazon is celebrating the Best of Prime 2019, revealing how Prime members chose to enjoy the best of shopping and entertainment from Amazon this past year. Prime brings members the best of Amazon in India with unlimited free one and two-day delivery, early access to sale events, video streaming, ad-free music and much more. Members worldwide enjoyed more moments than ever before with their video, music and reading benefits. 85 percent of Prime members enjoyed at least 1 benefit during Great Indian Festival 2019. More members worldwide signed up for Prime during the past year than any year before. 2x more Prime members joined from outside of Top 10 Indian cities in 2019 than in 2018.
The Family Man became the most watched Amazon Original in India to date; other Indian Originals – Four More Shots Please!, Made In Heaven were among the most watched shows in India in 2019; Most streamed artist on Prime Music was Arijit Singh, most read title on Prime Reading was Chacha Chaudhary and Temple Thief and Raman of Tenali. Most shopped products were Tata Salt, boAt Rockerz sports Bluetooth wireless earphone, Madhur Sugar, Fire TV Stick with Alexa Voice Remote, Mi Band 3 and Pigeon by Stovekraft new handy mini plastic chopper. Amazon India’s Best of Prime 2019 can be found on Prime Insider at www.amazon.in/bestofprime.
“Best of Prime celebrates what members loved most this year and how Prime made their lives a little simpler, more convenient and more fun. Whether through blockbuster Amazon originals like The Family Man, to a wide selection of hit songs and specially curated playlists on Prime Music, or through early access to our biggest Diwali sale, we loved delivering smiles throughout the year. We will continue to make Prime more accessible to our members to discover and enjoy the benefits of Amazon Prime, including unlimited video and music entertainment, free fast shipping on millions of items and early and exclusive access to top deals.” said Akshay Sahi, Director and Head of Prime, Amazon India.
Best of Prime 2019: Top Products
Best of Prime 2019: Prime Video
2019 was an exciting year for Prime Video with multiple Amazon Original series like Made in Heaven, Four More Shots Please, One Mic Stand and The Family Man being launched. The shows were loved by consumers across the country. Besides English, Prime Video is now available in 9 Indian languages Indian languages viz. Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Punjabi and Bengali. Prime Video also introduced Hindi, Tamil and Telugu user interfaces which included search, navigation, browsing and customer support, in a bid to offer a more localized experience to its customers. A significant selection of Prime Video content now features show descriptions and subtitles in these languages.
In 2019 Members curled up on the couch with their TV, tablet or smartphone watching Prime Video:
Best of Prime 2019: Prime Music
Members in the country streamed music in 18 Indian and International languages on Prime Music and couldn’t get enough of the hits on Prime Music:
Best of Prime 2019: Prime Reading
Everyone loves a good book, and members are no exception. Here’s a look at Indian members’ top picks on Prime Reading, where Prime members can read hundreds of eligible e-books, comics and more at no extra cost*:
Best of Prime 2019: Prime Day
Prime Day is an annual celebration in July where Prime Members enjoy the best of shopping, savings and entertainment.
Best of Prime 2019: Exclusive Deals and Early Access to the Great Indian Festival
Best of Prime 2019: Amazon Pay
Prime members can now enjoy exclusive offers when they use Amazon Pay. Members can also experience & enjoy Prime exclusive offers when they book their movie or travel tickets, order their favourite food on popular partner sites & apps when they pay using Amazon pay.
Every Day Made Better with Prime
Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, Prime Reading, exclusive product launches, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/prime and become a Prime member today.
Methodology
The Best of Prime 2019 analyzed how Prime members in the India enjoyed their Prime benefits from October 1, 2018 through September 30, 2019, unless otherwise noted. Amazon Music data was analyzed from November 1, 2018 through November 1, 2019 and includes all Amazon Music listeners in the U.S., not limited to Prime members. Data for Tom Clancy’s Jack Ryan and The Report was collected from October 31, 2019 – December 1, 2019. Information included in these results examines data at a collective level, without viewing personal information by specific Prime members.