The festive season is eagerly anticipated as the most significant time of the year, and it holds a special place in the heart of India's IT market. This period witnesses a notable surge in market activity, as individuals gear up for a multitude of celebrations, holidays, and the exchange of gifts. Consumer demand remains steadfastly robust throughout this festive phase, and this sustained enthusiasm sets the bar high for tech brands.
Commenting about the festive season, expectations, and marketing plans, Jaganathan Chelliah, Senior Director of Marketing for India, Middle East, and TIA, Western Digital said, “The festive season is a perfect time for cherishing special moments. Amidst this, we have recently announced our festive special deals to help customers safeguard their memories without the worry of storage limitations, by offering an incredible discount up to 75% on SanDisk SSDs, SanDisk 128GB & above memory cards, and Pendrives across e-commerce platforms like Amazon and Flipkart.”
“Furthermore, Western Digital recently announced its partnership with Red Chillies Entertainment for the blockbuster movie Jawan as the official storage partner for the film. With the assistance of SanDisk Professional products, the filmmakers efficiently managed an extensive volume of data—amounting to over a thousand terabytes—with remarkable ease and reliability. SanDisk Professional has thus emerged as an indispensable technology behind the success of this Bollywood blockbuster, solidifying its position as an essential storage solution for all creators in the media and entertainment industry. Additionally, we also announced an exciting contest in collaboration with the movie, offering the winners of the contest a once-in-lifetime opportunity to meet the superstar Shah Rukh Khan,” he concluded.