OpenAI Enters Into Google’s Forte With Launch Of SearchGPT

OpenAI Enters Into Google’s Forte With Launch Of SearchGPT
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Google has long dominated the search engine landscape, but now OpenAI, the parent company of ChatGPT, is stepping into the arena with the launch of SearchGPT. This AI-powered search engine, as reported by Reuters, provides real-time information access from the internet and offers summarized search results along with source links in response to user queries. Users can also ask follow-up questions to receive contextual answers, and the platform includes tools to customize how content appears in the results.

The unveiling of SearchGPT on Thursday marks a significant entry into the competitive search engine market, challenging Microsoft's Bing and other emerging services like Perplexity, a search-based AI chatbot company backed by Jeff Bezos, Amazon, and Nvidia. According to Statcounter, Google held a commanding 91.1% share of the search engine market as of June, as cited by Reuters.

Currently, SearchGPT is in a temporary prototype phase, accessible only to its publishing partners and a select group of users for testing. OpenAI plans to integrate the best features of this search tool into ChatGPT in the future. "AI-powered search tools from OpenAI and Perplexity re-affirm search as a content engagement model but pressure Google to be better at its own game," said Canaccord Genuity analyst Kingsley Crane.

Since the inception of ChatGPT in November 2022, major search engines have been integrating AI into their operations. It will be intriguing to see how Google responds to this move and how SearchGPT performs once it is released to the public.

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