Crucial by Micron is the market leader currently in Indian storage solution domain. The company has fortified its market position by bringing the cutting-edge products that have become very popular among customers. Its PAN India presence makes it a strong market player and it continues to expand its reach in every corner due to adoption of high quality and powerful SSDs & RAMs to boost the PC performance.
Bihar is also not an untouched market for Micron and the brand has successfully expanded its wings across Bihar where it is leveraging the huge market opportunities. With its robust partner network, Micron is effectively meeting the ever-increasing demand in this region. DT recently interacted with Krishna Mohan Jha, Branch Manager – Patna, CRM Audio Video Private Limited to understand the market landscape and performance of Micron products in Bihar. Read the story to know more.
Micron Outperforming in Competitive Market
Crucial by Micron is now a very popular name in the market. The brand has built a strong base by providing the high-performance products that are widely accepted by all sets of customers. Sharing his views about brand’s performance amidst rising competition, Krishna said, “We are associated with Micron from last 1 and half year and what we have witnessed so far is worth appreciating. In the market like Bihar, there is so much competition when we talk about storage products. Brands are putting huge efforts to drive growth and it can be seen in their marketing plans. Every storage brand is forming solid promotional activities that sometimes make customers confused. But Crucial by Micron has a unique identity and we don’t need to put efforts to sell the products. Customers come to us and ask for Crucial SSDs or RAMs which is helping us to grow.”
He continued, “After witnessing such kind of trust among customers, we are very satisfied and want this partnership to last long. We have not seen any kind of challenge in selling Crucial products so far. Customer trust is everything and Crucial by Micron has earned it so well. The brand is really leading the market and we have full support to them in continuing this momentum. There is no competition to Crucial by Micron as far as quality and reliability is concerned.”
Excellent Product Quality & Service
Commenting on the product quality which has certainly played a key role in the success of brand Micron, Krishna said, “Today everyone like seamless computing and any performance issues creates huge challenge in productivity. Be it office work, education, gaming, or content creation, every task needs a powerful PC hardware which can support the heavy applications. Crucial by Micron has developed its products to meet the expectations of every customer. Its products are rich in quality and deliver exceptional speeds that result in a great satisfaction.”
Krishna further added, “The demand of Crucial memory products is quite high and we are effectively meeting the demand with all its next-gen products. We are currently selling Crucial RAM and SSDs and till now, we have not received any complaint regarding these products. We are able to sell the products with ease and pricing is a major factor which brings good business for us. The affordable pricing, high speed, compatibility and durability of Crucial products make them first choice among customers. These products help all sets of customers work seamlessly and achieve increased productivity. Crucial by Micron has outperformed all other brands with the help of its consumer centric products.”
“If I talk about the service support being offered by Micron, I can confidently say that no other brand has the high standard of service offering as Micron is offering currently. Micron cares about each of its customers, which sets it apart from the rest of the brands. Crucial branded products are very durable and customers don’t face any performance issues. But even if any case comes to notice which is very rare, the service support team resolves that very quickly,” he concluded.
Great Business Partnership with Micron
Talking about the business partnership with Micron so far, Krishna added, “We are working with Micron from last 1 and half year and this partnership has brought great results for our business. We have achieved increased sales and we are growing very well. Crucial by Micron contributes nearly 50% to our overall revenue which is huge. We see good business opportunities in the years to come. The gaming sector is on rise and DIY PC building generates good demand for Crucial branded products. Our focus is on further increasing the business and help Micron to gain a leading edge upon competitors.”
He further added, “Product supply always remains excellent and there is a good availability of Crucial products. We also get proper support from the Micron team regarding any kind of information or training required for their products. Micron team is very supportive and they always stay available for us whenever we ask for product training or any other support”
About CRM Audio Video Private Limited
CRM Audio Video was established in 1994 and it is operating across Bihar, Kolkata and Siliguri. It is growing well and serving the customers with good products since it’s inception.