Micron being a leading storage brand has recorded exponential growth in Indian market. It has brought some of the best Storage solutions that deliver an immersive user experience. Demand for its SSDs has swiftly gone up in last few years and Micron is keeping the momentum high by producing consumer oriented SSDs. While speaking about the primary factors that play crucial role in the rising demand
Rajesh Gupta, Director, Country Manager-India Sales, Micron said, “Today, the world has the sleekest possible range of computing devices that come packed with processing power unheard of before. The rise in next generation connected devices,
the growing premium & high-end PC market, the need for higher performance & capacity storage devices, and the increasing IT spends have contributed massively to the SSD demand. The pursuit for better storage solution that has many advantages over the Hard Disk Drives would continue to drive growth of solid-state drives as storage technology of choice across consumer and enterprise applications. SSDs offer many advantages such as better performance in terms of Read/Write speeds, reduced power consumption that ultimately improves battery life, higher reliability as there are no moving parts like motors in Hard disk drives and hence less risk when using laptops on the go and emerging new technologies like NVMe that make SSDs not even faster but extremely small in size. As prices of solid-state drives have reduced significantly, more consumers are opting for SSDs against the older spinning Hard Drives.”
Growth Opportunities for Partners in 2023
Micron has a strong base of channel partners across India and such large partner network is catering to the ever evolving demand. In all regions, Micron is doing extremely well and its efficient channel partners have the potential to turn out every opportunity. Putting across his views on the emerging opportunities for partners to grow, Rajesh said, “Micron has always prioritized the growth of its channel partners and has worked on creating a conducive ecosystem for them. Aligning our systems to empower our Channel Partners has been a core practice. We offer a wide range of programs across the globe via our Business Partner Portal including access to streamlined marketing development funds (MDF) monthly planning requests, access to sales and marketing resources, relevant channel newsletter communication, and provide early access to new product information.”
He added, “Given the manifold growth of SSD demand in the Indian Market, our collaborative efforts with our Channel Partners also take a strong form with comarketing opportunities, lead generation campaigns and sponsored events. On a technical basis we offer our partners accelerated solutions optimized for applications and real-world testing at 14 customer labs. Marketing enablement, on demand training, in person webinars and provision of technical expertise from an experienced sales network and Micron’s global customer labs are some of our key offerings.”
“In India we have a large base of storage solutions based on old storage technology that is spinning hard disk drives because of perceived cost savings. In large datacenters this adds to significant increase in power consumption and due to large size of Hard drives the requirement of real estate is higher besides additional cost of air conditioning, servicing and manageability. Micron has excellent products namely Micron 5400 Series SSDs that are positioned as Hard Disk replacement as the cost is almost same as similar capacity Hard drives. Such products provide channel SI/VARs an excellent opportunity to offer upgrades to customers that will improve the performance and at the same time savings due to better power efficiency and reduced real estate requirements for their Datacenters,” further added by him.
Latest Trends in the SSD Market
Micron has been leading the market with its cutting-edge memory innovations that have enabled it to create a large consumer base in India. It brings unique and advanced SSDs for meeting the performance needs of modern customers. Speaking on the latest trends, Rajesh stated, “On a fundamental level, the introduction of 3D NAND technology in SSD has paved the path to offering increased capacity and faster performance in a smaller physical space at a relatively lower cost with lower power usage. The current gold standard, peripheral component interconnect express (PCIe) generation, Gen 4, provides increased opportunity for bandwidth and computing efficiency. PCIe Gen 4 doubles down on transfer speed versus the Gen 3’s bandwidth (3.5 GB/s) with a whopping 7 GB/s transfer speed with 4 lanes. Designed from the ground up for a PCIe interconnect, Non-volatile memory express (NVMe) is a storage revelation and provides a more direct path to a server’s CPU than SAS or SATA drives owing to how it combines a streamlined command set with a flexible command queueing architecture that is superior to SATA or SAS.”
Rajesh also added, “At Micron, we are proud to have introduced the World's First Client SSD with 232-Layer NAND, the Micron 2550 NVMe™ SSD. It offers outstanding benchmark scores and PCIe Gen4 performance that surpasses the competition. The Micron 2550 NVMe SSD has been designed to make everyday applications faster and more responsive, with its low power consumption that dramatically extends compute time for battery-powered PCs.”
Adoption of SSDs in Gaming Sector
Micron is producing the innovative SSDs that are made for gamers as well. Through its strong product line which is developed keeping gamers in mind, Micron is on the forefront. It has a strong grip on gaming segment and understands how gamers are preferably considering SSDs to boost their performance. “At Micron, we are proud to have introduced the World's First Client SSD with 232-Layer NAND, the Micron 2550 NVMe™ SSD. It offers outstanding benchmark scores and PCIe Gen4 performance that surpasses the competition. The Micron 2550 NVMe SSD has been designed to make everyday applications faster and more responsive, with its low power consumption that dramatically extends compute time for battery-powered PCs,” Rajesh concluded the discussion while talking about rising consumption of SSDs in gaming domain.
