MG Motor India announced that its MGverse, future-ready Metaverse Platform, was now live. This 3D, virtual reality-based immersive goes live on Jan 11, 2023, the opening day of the Auto Expo.
The MGverse has been launched with an integrated ‘Explore & Creator’s center, a virtual experience zone with extended customer experience touchpoints, the MG Arena including an Avatar Shop, as well as other options, which enable customers and visitors to personalize, accessorize, build, and even buy their favourite MG vehicle in the Metaverse itself.
Customers can visit the MGverse to get a fully immersive, real-time experience of the Auto Expo 2023. People who log on to the platform will be able to not only take a virtual tour of the expo, which is mirrored here, but also be present, virtually, at the expo's MG Pavilion. Customers can virtually view their realistic Avatar by entering MG's expo pavilion and experiencing interactive engagement features while conversing with other Avatars. Customers visiting the Auto Expo virtually in MGverse can also get themselves clicked at the MGverse booth and take a selfie.
The MGverse was announced earlier as a platform that would combine multiple virtual spaces into a single continuum to allow MG's stakeholders to work, play, engage, collaborate, co-create, socialise, and shop. The MGverse is intended to eventually provide five different experience zones, namely the Explore & Creator's Center, NFT Gallery, MG Car Club, Gaming Arena, and MG Knowledge Center. The Explore & Creator's Centre has already been launched as part of the MGverse, with the remaining zones expected to follow soon.