At Google I/O 2025, the tech giant unveiled a sweeping update to its core product—Search—by introducing AI Mode, a powerful new way to explore the web using artificial intelligence. Building on the success of last year’s AI Overviews, this new phase marks a fundamental transformation in how users interact with Google: from asking questions to achieving results with intelligence and agency.
AI Overviews: The Foundation of Smarter Search
When Google launched AI Overviews, it sparked a notable change in user behavior. People began asking longer, more complex questions—often multimodal, combining text, voice, or images. With over 10% growth in engagement for queries that display AI Overviews—especially in major markets like the U.S. and India—it became clear that users were not only satisfied with the experience but were increasingly turning to Google for deeper inquiry.
AI Overviews deliver concise, synthesized answers while maintaining links to the broader web. According to Google, they’re also the fastest AI-generated responses in the industry—raising the bar for performance and reliability.
AI Mode: A New Frontier in Search
AI Mode takes the experience further, offering the most advanced version of Google Search yet. It combines the power of Google’s Gemini 2.5 model with advanced reasoning, multimodal input, and personalized assistance.
A new tab for AI Mode is being added to Search, alongside the standard experience. Unlike traditional keyword searches, AI Mode breaks down complex questions using a technique called query fan-out—launching hundreds of searches simultaneously, diving deep into the web, and returning curated, hyper-relevant results.
Key Features: The Future of Search Begins Here
1. Deep Search: Expert Research in Minutes
For users seeking deep analysis, Deep Search extends AI Mode’s reasoning capabilities. It can conduct hundreds of micro-queries and synthesize them into a fully-cited, expert-level report within minutes—compressing hours of research into moments.
2. Search Live: Real-Time Visual Interaction
Integrating Project Astra, Search Live allows users to interact with Search using their smartphone camera in real time. Whether you're troubleshooting a DIY project or exploring a new place, simply point your camera and converse with Search about what you see. It’s like having an AI-powered learning companion in your pocket.
3. Agentic Capabilities: AI That Gets Things Done
With the integration of Project Mariner, AI Mode evolves into an active agent. Ask it to “find two affordable lower-level tickets for Saturday’s Reds game,” and it not only finds the best options but also navigates real-time prices, availability, and even starts filling out forms—putting you in control while doing the heavy lifting. It’s starting with events, reservations, and local appointments in partnership with platforms like Ticketmaster, Resy, StubHub, and Vagaro.
4. Smart Shopping: A Personalized AI Shopping Assistant
AI Mode now includes a visual, conversational shopping assistant. With Google’s Shopping Graph and Gemini’s reasoning power, users can try on outfits virtually, weigh product options, and even delegate checkout to AI using Google Pay—waiting for the perfect price while remaining fully in charge.
5. Personal Context: Tailored Like Never Before
Soon, users can connect AI Mode to personal data sources like Gmail, allowing it to personalize results based on trip plans, past preferences, or previous searches. For example, if you're planning a food-focused weekend in Nashville with friends, Search can suggest events and restaurants nearby based on your travel details and dining history—all transparently and under user control.
6. Data Visualization: Interactive Graphs and Insights
Whether you’re comparing sports statistics or analyzing financial trends, AI Mode can generate custom charts and graphs on demand. With access to real-time datasets, it helps users see the bigger picture at a glance.
A Vision for the Future of Search
Google’s vision is clear: Search is no longer just a tool to find information—it’s becoming a true AI agent. AI Mode is the testbed for this future. Features trialed here will eventually find their way into core Search, guided by user feedback and evolving needs.
With AI Mode now rolling out across the U.S. and deeper features launching in Labs in the coming months, Google is inviting users to shape what the next generation of Search will look like.
As AI begins to not just inform but act—researching, analyzing, visualizing, and even purchasing—Google is turning Search from a query box into a personal, intelligent assistant for life.’
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