This year is going to be the year of cybersecurity as organizations have to invest a lot in creating the best possible secure IT infra. They all need best cybersecurity solutions depending on the nature of their business. ESET, a well-known Global and trusted cybersecurity solution provider, has already chalked out very aggressive plan for the Indian market.
Trends to Watch Out
As cyberattacks has become more sophisticated, cybersecurity giant ESET is riding on the new technologies to develop the cutting-edge security solutions. Parvinder Walia, President of Asia Pacific and Japan, ESET shared his action plan with DT. He said, “We foresee that businesses will increase cybersecurity spending in 2023. More than eight in ten business executives in India expect their cybersecurity budgets to increase in 2023 as cyberattacks become more sophisticated. This, along with the prevalence of hybrid working, will fuel demand for cloud-based enterprise-grade security software as businesses build up their cyber resilience to protect their data and critical infrastructure. Against this backdrop, we predict that businesses, especially those that lack the expertise to deploy enterprise-grade solutions, such as extended detection and response (XDR), will turn to third parties’ experts to manage and strengthen their threat detection and remediation capabilities.”
Parvinder further added, “Secondly, threat intelligence will be an asset for large enterprises to stay ahead of targeted attacks. CISOs will proactively seek actionable insights on information security best practices and trends by increasing collaboration with their security vendors and monitoring publications that provide latest cybersecurity news, such as welivesecurity.com.”
Strategies to Accelerate Growth
Commenting on the strategies to boost business growth in the new year, Parvinder said, “This year we will continue to adopt a cloud-first strategy by ensuring that our security solutions are managed securely from the cloud. For instance, we have certified our partners to market and support ESET Inspect Cloud, a cloud-based, XDR-enabling solution for enterprise-grade security capabilities. As part of our forward-looking vision, we will enhance our product offerings to protect ARM64 devices, particularly since ARM processors are projected to make up over half of the market share in cloud servers and one-third of the PC market by 2023. Earlier this year, we launched the ARM-64 version of our consumer and business solutions, and will build on this momentum so our channel partners can leverage the strong growth in ARM64-powered devices.”
“Finally, as a research and development (R&D)-centric company, we will continue to invest in our technology. Over the past few years, we have doubled our R&D investments, and will continue to prioritise the development of innovative technologies, enabling customers to stay ahead in an evolving threat landscape. Specific to India, we plan to expand our local team to better support our channel partners. We will continue to offer incentives, including generous revenue sharing and marketing support, to help them secure business opportunities and encourage joint success,” concluded by Parvinder.
