Small businesses have a lot of competition when it comes to getting and keeping the attention of their customers. Entrepreneurs are always looking for ways to stand out and according to a recent survey, 75 percent of Indian small businesses embrace marketing automation, surpassing their counterparts in other countries and the global total at 57 percent.
To help small business owners enhance their email marketing efforts, GoDaddy launched Email Automation for Websites + Marketing.
This powerful new tool allows businesses to customize, schedule and trigger email communication automatically using intuitive templates, freeing up time to allow entrepreneurs to focus on growing their business.
A few of these email templates include:
· Welcome emails for email subscribers, members, and new customers.
Commerce emails for order confirmations, order shipments, and order cancellations.
· Appointment booking confirmations and appointment reminders.
· Abandoned cart emails to prompt customers to complete their check out.
With each template completely customizable, entrepreneurs can ensure their brand’s color scheme, imagery, and tone of voice are clearly reflected in all emails. Plus, entrepreneurs can personalize these automated emails to include the recipient's name, phone, email, and other personal details, so their customers feel seen and valued.
Commenting on the product, Apurva Palnitkar, Senior Director Marketing, GoDaddy India said, “For any small business owner, it is crucial for them to deliver the right message at the right time to the right audience. We believe personalized messaging is what makes your messaging stand out in the customer’s inbox. GoDaddy's Email Automation simplifies the communication process for customers, providing small businesses with a professional tonality and enhancing the overall customer experience.”
To start using Email Automation, existing Websites + Marketing customers can login to their GoDaddy account, locate the “Connections” option in the dashboard, and then click “Automations”.