We all have chalked out the plan for growth in 2023 based on trends and demands from customers across India. IT market expectations are quite high as industry players are working really hard to grow further in this new calendar year. With the fast moving world, technology is spreading its wings and bringing new age innovations to the people. Dell Technologies, one of the market leader in the PC business is also aiming to achieve much more success in this new calendar year. The brand is putting strong focus on delivering the best-in-class products to various consumers segment for more engaging user experience.
Trends to Dominate in 2023
5G is going to be a real game changer with a real time impact on human lives, specially, in education, workplaces and Esports. When we asked about the trend, Atul Mehta, Senior Director and General Manager, India Consumer Channel, Dell Technologies said, “2022 has been a reminder yet again that technology is the key to unlocking long-term ambitions. At Dell, we believe in creating technologies that drive human progress, and in the current era of hyperconnectivity, we expect technology to make our lives easier and our businesses more successful,” said Mr. Mehta.
He further added, “As we move into 2023, we believe that PCs will redefine experiences in various forms. Modern devices will enable collaboration and foster a positive work culture. There is an expectation from customers to provide seamless connectivity with people, as well as data. This new and modern work experience will be driven by technology and the right devices.”
“Emerging technologies like AI, ML, VR, and the rollout of 5G will also see a real-time impact in 2023, especially in workplaces, education, and among gamers. These technologies will enhance user experience and engage them more as PCs continue to play an integral role in our lives, be it for work, entertainment, gaming, or learning,” continued Mr. Mehta.
Strategies to Bolster Business Growth
“We are encouraged by growing demand across our entire portfolio. We always are planning to launch an exciting line of products that will continue our commitment to modernizing PCs and take immersive visuals, premium designs, powerful performance, and gaming experiences to the next level. Our strategy will remain to leverage our technology leadership to address our customers' evolving needs,” revealed Mr. Mehta.
“To enhance our commitment to our consumers, we have created multiple touchpoints for them to interact with the brand. We have adopted an omnichannel approach where consumers can choose from Dell.com, 632 Dell Exclusive Stores across 389 cities, over 5000 Multi Brand Outlets, Large Format Retail, and e-tail. We will continue to expand in tier 2 & 3 markets. To further augment customer experience, we have a bouquet of payment and financing options,” stated Mr. Mehta.
