MakeMyTrip has elevated Abhishek Bhasin to Vice President - Brand & App Performance Marketing. This new role marks a significant milestone in Bhasin’s professional journey with the company, reflecting his contributions and expertise in driving brand visibility and performance marketing.
Having previously served as Director - Brand, Emerging Businesses & App Marketing, Bhasin has been with MakeMyTrip for over five years. During this time, he played a pivotal role in enhancing the company’s digital presence, particularly through innovative marketing strategies across various online platforms. His leadership in the digital space has been instrumental in advancing MakeMyTrip’s brand presence and app-based performance marketing.
With over 11 years of experience in the marketing domain, Bhasin has a proven track record of scaling brands across both offline and online ecosystems. Prior to joining MakeMyTrip, he held key roles at leading global companies including Pernod Ricard and AkzoNobel. His diverse international experience spans key markets in London, Singapore, and India, providing him with a unique perspective on global and local marketing dynamics.
In his new role, Bhasin will continue to drive MakeMyTrip’s brand narrative while refining its app-based performance strategies, adapting to the rapidly evolving travel and tourism industry. His promotion underscores the company’s commitment to fostering leadership talent and further strengthening its position as a market leader in the digital travel space.
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