Zepto unveiled its most significant upgrade yet to its brand intelligence suite, ZEPTO ATOM, with the launch of ‘Consumer Persona’ — a powerful new feature that helps brands understand not just what people are buying, why they buy (or don’t), what persona they have and how to win them over.
“With ‘Consumer Persona’, brands can finally move beyond static dashboards and now can have interactive sessions to gauge customer insights. From diagnosing drop-offs and understanding non-buyers to launching products and optimising ad spends, ZEPTO ATOM now acts as an intelligent co-pilot — turning what used to be a multi-week, multi-agency process into real-time, data-led action powered by Zepto’s unique 1st-party insights.” said Devender Meel, Chief Business Officer, Zepto.
At the heart of Consumer Persona is the ability to create dynamic, consumer profiles powered entirely by Zepto’s data science model. Brands can now explore detailed customer intelligence at City and Category level, including demographics (Age, gender, affluence), psychographics (diet preferences and behavior (Cart correlations, brand loyalty, frequency, and timing of purchases). Whether it’s analysing high-intent buyers or uncovering why a key audience hasn’t converted yet, Consumer Persona enables marketers to segment audiences with precision and tailor brand strategies like never before.
Zepto's Consumer Persona feature leverages advanced data science to deliver powerful, aggregated and anonymized consumer insights. It allows brands to segment users by purchase behavior and other key metrics. All insights are generated without the collection or use of Personally Identifiable Information (PII). This ultimately enables brands to develop highly targeted and effective strategies while protecting user privacy.
Mr. Shriram, Head of E-commerce at Tata Consumer Products, joining the fleet of brands that power through ZEPTO ATOM commented, "Our objective is continuous innovation to maintain market leadership, and Zepto ATOM exemplifies this commitment. While we engage with all major e-commerce channels, the insights provided by ZEPTO ATOM, particularly through Zepto GPT and its granular PIN code-level Geo insights, are exceptionally advanced and represent an industry first. This capability enables us to discern demand and consumer behavior with unprecedented speed, facilitating faster strategic adjustments and improved service to our customers."
The Persona experience now goes beyond insights to power ‘Insights-in-Action’—a real-time decision-making toolkit that enables brands to:
Chat with Synthesised Personas: Engage with AI-powered personas—like interacting with thousands of real customers—to test marketing ideas, pricing, messaging, and more.
Run Precision Campaigns: Launch hyper-personalized ads and promotions tailored to specific buyer needs, improving conversions and return on ad spend.
Coming soon, brands will also be able to run city-specific quantitative surveys to validate ideas and deploy sampling campaigns that reach untapped, high-potential audiences for meaningful feedback.
"In my experience with various e-commerce brand portals, ZEPTO ATOM's detailed insights, driven by Zepto GPT and granular PIN code-level Geo insights, are truly revolutionary and a market first. This level of analytical depth allows users to quickly uncover critical data points that traditionally required days of manual number-crunching." added Ananth Narayan, Founder, Mensa Brands.
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