ZEE5 has appointed Tejkarran Singh Bajaj as Business Head – AI and Innovation, signaling the company's growing focus on leveraging artificial intelligence, data-driven decision-making, and emerging technologies to enhance content experiences and accelerate business growth.
With nearly two decades of experience spanning content strategy, digital media, OTT platforms, branded content, audience engagement, and entertainment, Bajaj brings a unique blend of creative, operational, and business leadership expertise to the role. His appointment comes at a time when media and streaming companies are increasingly exploring AI-driven solutions to transform content creation, personalization, monetization, and consumer engagement.
Leading AI-Led Innovation at ZEE5
In his new position, Bajaj will be responsible for driving innovation initiatives across the organization while exploring the strategic application of artificial intelligence to strengthen ZEE5's content ecosystem, user experience, and business operations.
The appointment reflects the broader shift within the media and entertainment industry, where AI is emerging as a key enabler of content discovery, audience insights, operational efficiency, and personalized viewing experiences.
With the OTT sector becoming increasingly competitive, platforms are investing heavily in technology and innovation to enhance customer engagement and create differentiated digital experiences.
Strong Track Record in OTT and Digital Content Leadership
Before joining ZEE5 in this new leadership capacity, Bajaj served as Senior Vice President and Head – Originals at Jio Studios under Reliance Industries Limited. In that role, he led the originals business and was responsible for content development, production, licensing, strategic partnerships, and monetization initiatives.
Under his leadership, Jio Studios expanded its multilingual original content portfolio and collaborated with leading OTT platforms, strengthening its presence in India's rapidly evolving digital entertainment landscape.
His experience in building content businesses and managing large-scale digital productions is expected to support ZEE5's efforts to integrate technology and innovation into future growth strategies.
Returning to Familiar Territory
Bajaj's appointment also marks a return to ZEE5, where he previously played an instrumental role in shaping the platform's original content journey.
As Head – Original Content at Zee Entertainment Enterprises Limited, he helped establish ZEE5's early OTT identity by spearheading original programming initiatives across six languages. His contributions supported the platform's expansion during a crucial phase of growth in India's streaming market.
His familiarity with the ZEE ecosystem and deep understanding of digital content consumption trends provide a strong foundation for his new leadership responsibilities.
Diverse Experience Across Media and Brand Ecosystems
Over the course of his career, Bajaj has worked across a wide spectrum of media, entertainment, advertising, and brand organizations. His professional journey includes leadership roles at GroupM, NDTV, Endemol Shine India, Star Plus, MTV India, as well as major brands including LinkedIn, Vodafone India, Tata Motors, HDFC Life, Myntra, Starbucks India, and L'Oréal Paris India.
His extensive experience across content creation, audience engagement, branded storytelling, platform growth, and business strategy positions him well to lead AI-driven transformation initiatives at ZEE5.
Positioning ZEE5 for the Future
As AI continues to reshape the global media landscape, ZEE5's decision to create a dedicated leadership role focused on AI and innovation underscores the strategic importance of technology in the future of streaming.
With Tejkarran Singh Bajaj at the helm of this initiative, the company is expected to explore new opportunities at the intersection of content, technology, and consumer experience as it strengthens its position in India's competitive OTT market.
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