Xiaomi recorded 212% year-on-year performance* in India’s between February and April 2026, marking its strongest performance in this category to date.
This milestone reflects Xiaomi’s growing traction in the mid-premium segment** across product lines, at a time when the broader smartphone market continues to see a more measured pace of growth. Demand is increasingly shifting from spec-driven decision-making to experience-driven devices, reflecting evolving consumer expectations.
Following its strategic shift from volume to value last year, consumers are increasingly resonating with its product offerings and recognising them as delivering true value through experience. This strong performance underscores Xiaomi’s ability to anticipate and respond to evolving consumer needs. As the mid-premium segment and beyond continues to expand, the brand is well positioned to strengthen its presence in a category that is shaping the next phase of innovation and growth in India’s smartphone market.
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