Synology Showcased Its Cutting-edge Data Management Solutions at Broadcast India 2023

Synology Showcased Its Cutting-edge Data Management Solutions at Broadcast India 2023

Synology showcased its range of complete data management solutions for the media and entertainment industry in India at Broadcast India 2023 between 8-10 October 2023, at Jio World Convention Centre, Mumbai. 

Targeted at filmmakers, photographers, musicians, or those involved in visual effects or broadcasting, Synology storage solutions, building on a harmonious fusion of human creativity and technological innovation, envisions a world for content creators where their creativity knows no bounds. 

Russell Chen, Synology Sales Manager for India, said, "As the media and entertainment industries continue to thrive and evolve, their ever-increasing demands for large-volume data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners are becoming more pronounced. " He added, "Over the last three years in India, Synology's revenue share from the media and entertainment sector has increased from 10% to an impressive 20%-30% of our regional revenue. This substantial growth underscores our success in catering to the evolving needs of the media and entertainment industry".

Synology, a trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, delivers precise, tailored, global-scale solutions to bolster the creative workflows within the media and entertainment industry. Moreover, the company has cultivated strong partnerships with its media and entertainment clients, including those in India. 

In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection. Furthermore, it imparts essential knowledge to its photography students regarding the significance of data ownership and the necessity of asset backups. Conversely, an esteemed Bangalore-based animation studio that played a pivotal role in the beloved LEGO movie production uses Synology as its primary storage solution provider. Synology ensures the on-demand provision of reliable and scalable data to fuel the studio's creative animation endeavors. 

To serve these illustrious customers effectively, Synology offers tailor-made storage management solutions, addressing their unique requirements and empowering them to transcend data limitations, ultimately unleashing their boundless creativity.

·     Comprehensive Media File Storage Ownership

In the flourishing media industry, there is an increasingly urgent demand for efficient large-volume data storage management. In response to this need, Synology presents petabyte-scale solutions that redefine storage. The solutions offer high density, exceptional scalability, and unmatched high availability, all accessible through an intuitive and license-free portal-DiskStation Manager. Comprehensive data integrity and protection capabilities, seamlessly integrated, ensure peace of mind for customers.

·     Revolutionize Editing Efficiency and Facilitate Seamless Collaboration

Online editing plays a pivotal role in the fast-evolving media and entertainment business. Synology introduces a new era of editing efficiency with high-speed online editing and all-flash storage solutions. Supporting network capacities of 10GbE, 25GbE, and more, Synology empowers professionals in this dynamic industry with seamless, lightning-fast capabilities, propelling their workflows to new heights of productivity.

·     Unlock Media File Sharing at Unprecedented Speeds

In an era where global collaboration is vital, companies, especially those in post-production and design studios, require seamless connectivity. Synology unveils the Presto File Server, offering an unparalleled leap in file transfer speeds. Leveraging Synology's exclusive SITA technology, users can effortlessly share media files across borders, experiencing a remarkable 68-fold speed increase compared to traditional FTP and HTTP methods. This innovative solution revolutionizes cross-border collaboration, making it faster and more efficient.

·     Robust Backup and Archiving: Guarding Against Threats

Ransomware threats are of utmost concern, particularly within the data-centric media and entertainment industry, where data is a paramount asset. Synology's security solutions, including Secure SignIn and Security Advisor, play a vital role in enabling customers to protect their invaluable data. Synology consolidated backup and instant recovery solutions running on Synology NAS safeguard digital assets through comprehensive file and block-level backups, near-instant data protection with snapshots, and optimized storage efficiency with Synology's advanced deduplication technology.

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