Lexar India is stepping up its push in the country’s fast-growing storage and memory market, with the brand expanding its retail footprint, strengthening channel relationships and increasing engagement with consumers and technology communities. The company’s recent milestones point to a broader strategy aimed at taking Lexar beyond its established presence in imaging and portable storage.
At the centre of this growth story is Mr. Fissal Oubida, GM– Middle East, Africa & India, Lexar, who has been leading the brand’s expansion in the region and driving its India-focused growth strategy. He shared the company’s recent milestones and growth journey in India through a LinkedIn post, highlighting how the brand has expanded its footprint and strengthened its position in the market.
Under his leadership, Lexar has expanded its branded retail presence to more than 1,000 shops across India, giving the company a significantly wider consumer and channel reach. The company has also participated in more than 35 exhibitions across photography, IT and technology, allowing it to engage directly with photographers, creators, professionals and technology enthusiasts.
The brand has also achieved a strong position in India’s imaging card market, ranking No. 1 in the segment, with its portfolio spanning CFexpress and SD cards. At the same time, Lexar sold 1.3 million USB drives in India during Q1 2026, highlighting the scale of demand for its portable storage products.
In his LinkedIn post, Oubida also outlined Lexar’s key priorities and growth ambitions for India. He said, “One clear objective is in our sights - becoming the #1 Storage Brand in India. This isn’t just ambition. It’s the natural next step of a strategy built on consistency, partnership, and an unshakeable belief in the Indian market.”
Lexar is now looking to build on this momentum with a more aggressive push into SSDs and DRAM, targeting gamers, professionals, enterprises and power users as demand rises for high-performance computing, gaming, content creation and AI-driven workloads.
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