Commemorating 150 years as a global leader in print solutions, Konica Minolta conducted a country-wide tree plantation drive, that laid the foundation for 150 trees at 13 cities in India to cover all branch offices of the organisation. The initiative was a step ahead in Konica Minolta’s ongoing PRAYAAS Initiative, which amounted to the planting of 1950 trees altogether. This plantation drive was held from September to November 2023.
Dedicated to promoting health and high quality of life, the event drew voracious participation from clients, partners, and employees. This plantation drive marks as the completion of Konica Minolta’s announced goal of planting 4000 trees within three years from 2021. Konica Minolta has streamlined corporate strategy to offset CO2 emissions generated through business operations, across clients, vendors, and suppliers.
Committing to reducing CO2 emissions throughout the product lifecycle to net zero by 2050, Konica Minolta also adheres to the tenet of “promoting restoration and preservation of biodiversity” as stated in the organisation’s Eco Vision 2050. The plantation drive delivers an expression of responsible action in mitigating climate change, while aligning to the organisation’s long-term vision.
The plantation drive was scheduled in the cities of - Bengaluru, Vijayawada, Hyderabad, Kochi, Chennai, Ludhiana, Chandigarh, Jaipur, Gurgaon / Delhi NCR, Pune, Mumbai, and Ahmedabad / Gandhinagar, Kolkata.
Commenting on the resounding success of the plantation drive, Mr. Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India, said, “Leaning into our long-term management vision, we conducted a country-wide plantation drive in efforts to contribute to Konica Minolta’s global vision of ‘Carbon Minus’ status by 2050. The plantation drive reflects intentional internal action that captures growth in a sustainable manner. Given the urgency of global environmental issues, global businesses like Konica Minolta have a great responsibility to help build a more sustainable society by reducing environmental impact, and with Eco Vision 2050, Konica Minolta exemplifies its determination to fulfil its long-term environmental responsibilities. We believe that this endeavour inspires our value partners to engage in carbon reversing initiatives, that compound in value, that can be availed by future generations.”
The Sustainability Promotion Department at Konica Minolta Business Solutions India is spearheading Konica Minolta’s PRAYAAS Initiative. Taking charge of the organization’s long term sustainability goals, the department facilitated the congregation of relevant stakeholders, making this initiative a resounding success.