Kingston Technology announced the launch of the “Built on Commitment” Campaign in the Asia-Pacific (APAC) region. The campaign highlights Kingston’s unwavering focus on Performance, Quality, Reliability and Service, reinforcing its dedication to customers, partners and communities.
At its core is the "Commitment Squad", embodying Kingston’s values and empowering users to create, game, and innovate with confidence. Kingston is also rolling out exclusive promotions across all markets, bringing added value to customers.
The "Commitment Squad" represents Kingston’s four commitments, bringing the company’s legacy to life and unlocking infinite possibilities for users. Whether creating, gaming, or pushing boundaries in the digital world, the “Commitment Squad” makes sure users have the best tools to succeed.
“Commitment is more than a word at Kingston, it defines who we are and drives everything we do, from innovation to customer experience.” said Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region. “With the launch of the ‘Built on Commitment’ campaign and the introduction of the ‘Commitment Squad,’ we are reinforcing our core values and empowering users to push boundaries and unlock new possibilities.”
Kingston is rolling out a 360-degree campaign across APAC, spotlighting the “Commitment Squad.” Stay tuned to the Kingston Facebook page for upcoming promotions and social media activities as the “Built on Commitment” campaign unfolds across the region.
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