Honourable Minister of Karnataka for Electronics, IT/BT, Priyank Kharge met Phanimohan Kalagara, Chief Technology Officer, Gracenote (a Nielsen company) to discuss the significance of audience measurement in an evolving digital landscape. Phanimohan provided an overview of Nielsen and Gracenote’s business in India, leveraging technology for measuring data, predictive analytics, and content discovery.
During the meeting, the Honourable Minister highlighted the importance of data and how a neutral, third-party audience measurement system can ensure transparency and reliability, especially within government projects that are increasingly exposed to vast amounts of data. “Data is always valuable, but its significance lies in how it is measured, interpreted, and applied,” said Priyank Kharge. “We support Nielsen since they unlock these insights with cutting-edge technology and are fully committed to supporting their operations in the state.”
This meeting also reflected Karnataka’s continued efforts to harness Bengaluru’s rich talent pool and thriving innovation ecosystem.
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