Elista has launched its new state-of-the-art manufacturing facility in Kadapa, Andhra Pradesh. The new plant is now fully operational, marking a major milestone in the company’s journey towards building world-class manufacturing capabilities in India. Backed by a phased investment of ₹250 crore, the 1.32 lakh sq. ft. facility represents a strategic leap from import reliance to self-reliant, advanced electronics production.
Marking the occasion, Elista dispatched its first export consignment from the new facility — 650 premium Smart TVs ranging from 43” to 85”, valued at ₹2.55 crore (USD 300,000), headed to Dubai under the India–Dubai Free Trade Agreement. In Phase 1, the plant will produce up to 1 million Smart TVs and 1 million LED monitors annually, with Phase 2 expanding into washing machines, dishwashers, and smart accessories. The facility already employs over 200 skilled professionals, with numbers set to grow as production ramps up.
“This is more than just a manufacturing launch — it’s a defining chapter in Elista’s journey,” said Saket Gaurav, Chairman & Managing Director, Elista. “In four years, we’ve gone from being a challenger brand to creating products that stand shoulder-to-shoulder with the best in the world — and now, we are building them here in India.
The Kadapa facility is the embodiment of our Make in India ambition, proving that India can deliver premium electronics faster, better, and more cost-effectively to global markets. This milestone strengthens our manufacturing capabilities, boosts employment, improves cost efficiency, and ensures our products are more attuned to the evolving needs of Indian consumers. It positions Elista as not just a consumption-led brand, but as a manufacturing name to watch on the global stage.”
Strategically located near Chennai and Visakhapatnam ports, the Kadapa plant provides Elista with a major logistics edge, cutting shipping times to Dubai to only five days and minimizing costs versus conventional OEM hubs. Fitted with automated assembly lines, robots, and intelligent QA systems, and constructed with green measures like rainwater harvesting, solar inclusion, and ESD-safe areas, the facility embodies Elista's emphasis on precision, performance, and responsible manufacturing.
The plant will also serve as a launchpad for products that are truly embodies our tagline ‘Making In India For The World’. A flagship initiative in this direction is a localized Smart TV interface that smartly recommends regional apps and content depending on the location of the user.
By combining state-of-the-art technology with India's cultural heterogeneity, Elista is creating new standards for personalization — ensuring each viewer gets to experience something that happens to feel precisely their own, while strengthening India's innovation reputation on the world stage.
Building on this foundation, Elista is already charting its next phase of growth — establishing more such state-of-the-art facilities in India to grow domestic manufacturing, enhance product launches, and increase export capability.
A New Chapter in Elista’s Growth Story
Founded in 2020 under the Dubai-based TeknoDome Group, Elista has grown to a retail footprint of 20,000+ outlets, 650+ distributors, and 600+ service centers in India, with products available in 18+ international markets including the UAE, Africa, CIS, Asia, and Africa. With the Kadapa plant as a catalyst, the company is on track to cross ₹1,000 crore in domestic revenue within five years and ₹5,000 crore globally by 2028.
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