Elista, India's leading manufacturer of electronics, home appliances, IT & mobile accessories, announced its partnership with Women's CricZone – a leading women's cricket platform to promote women's cricket across the world.
The partnership between Elista and Women’s CricZone has been forged for 12 months, and interactive content in various forms – videos, graphics, and text will be featured through all major women cricketing events, which includes twin World Cups, Women's IPL, and multiple bilateral series. Interviews, analysis, feature pieces, and other fun content about the game will go live on the website and social media platforms.
Through its affordable premium range, Elista has already made a mark in the minds of the Indian consumer. It offers a wide range of Smart TVs, coolers, washing machines, heavy-duty monitors and tower speakers. The home-grown electronics, home appliances, information technology, and mobile accessories brand already has star cricketers Suresh Raina and Ishan Krishan as its brand ambassadors. Elista is on track to clock revenue of Rs 250 crore in FY 2022-23 and plans to start its manufacturing facility in the country.