CP PLUS has strengthened its association with cricket by becoming the Exclusive Third Umpire Partner for the ongoing India-Afghanistan T20I series, while also powering the Umpire Cam.
The association brings CP PLUS’ iconic brand philosophy, “Upar Wala Sab Dekh Raha Hai,” closer to the heart of cricket, creating a natural connection between the brand’s focus on visibility and the game’s reliance on technology to deliver clarity during critical moments.
The Third Umpire plays a decisive role in cricket, using technology to examine different angles, replay moments and identify details that may not be visible in real time. From run-outs and stumpings to catches requiring another look, these moments highlight the importance of seeing every detail when it matters.
This connection reflects the core philosophy of CP PLUS, whose surveillance technology is designed around greater visibility, intelligence and awareness across homes, businesses, public infrastructure and institutions.
The brand’s association with the Third Umpire in previous bilateral cricket properties has evolved beyond a conventional sponsorship asset, creating a natural expression of what CP PLUS stands for.
Umpire Cam Adds a New Perspective
Alongside CP PLUS’ presence as the Exclusive Third Umpire Partner, the series features Umpire Cam powered by CP PLUS, bringing viewers closer to the action through the perspective of the match official.
While the Third Umpire gives the game a closer look at the moments that demand clarity, Umpire Cam brings audiences closer to the action from the umpire’s point of view. Together, the two associations create a natural connection with CP PLUS’ core philosophy of seeing more, seeing clearly and ensuring that important moments never go unnoticed.
For a brand built around vision and surveillance technology, this association brings a new dimension to how cricket is seen.
From the eyes watching the game from above to the perspective right in the middle of the action, CP PLUS is strengthening its connection with the moments that matter.
The brand narrative moves from:
“Someone is watching every moment.”
to
“Now, see the moment through their eyes.”
This association further strengthens the relevance of the brand’s philosophy:
“Upar Wala Sab Dekh Raha Hai.”
As cricket continues to become more technology-led, the association reflects the shared importance of visibility, clarity and perspective. CP PLUS continues to build smarter surveillance solutions designed around greater visibility, intelligence and awareness.
With the Third Umpire and Umpire Cam association, CP PLUS is extending its presence in cricket beyond conventional branding to become part of how the game is seen.
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