CleverTap has been recognized as a ‘Strong Performer’ in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024. The report evaluated 14 top global vendors across 28 criteria, including experience optimization, identity resolution and privacy, customer analytics, and mobile.
CleverTap received its highest scores in three key evaluation criteria – Experience optimization, mobile, and pricing flexibility and transparency. Moreover, CleverTap is also among the only three vendors, out of the top 14 global providers evaluated, to receive ‘above average’ customer feedback, which, we believe is a testament to the positive feedback from CleverTap customers, signifying trust and loyalty with the brand.
Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “At CleverTap, our focus has always been on empowering brands to deliver personalized experiences that resonate deeply with their audiences. And we believe that being recognized as a Strong Performer in the Forrester Wave™ CCMH Hubs 2024 report not only validates our commitment but also strengthens our resolve to continue setting new standards in customer engagement and growth."
The Forrester Wave™ Cross Channel Marketing Hubs, Q4 2024 report states that “CleverTap offers an all-in-one platform for midsize enterprises; larger enterprises should consider its verticalized solutions to complement their Cross-Channel Marketing Hub (CCMH) ecosystem.” Customers trust CleverTap; one noted how it understands their tech needs to integrate across marketing, CRM, and operations.
The company’s vision for inconspicuous engagement, based on customer consent and anticipation – resonates well, as does its view that MarTech should be a living cartography or ecosystem rather than a fixed stack. Additionally, IntelliNODE stands out as an embedded AI copilot that creates a network of experiments and automatically determines winning engagement paths, balancing individual and broader segment optimization.
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