BharathCloud has teamed up with Ibentos, an AI-driven technology company operating across North America and India, for future brand marketing initiatives and event technology.
The partnership was formalised following discussions between the two business entities at the recent India-Canada Business Summit held on the sidelines of the 7th India-Canada Ministerial Dialogue on Trade and Investment chaired by Union Minister Piyush Goyal. The partnership reflects BharathCloud's commitment to strengthening its brand marketing, event tech capabilities, and customer engagement by leveraging Ibentos' AI-powered platform. It is specifically significant during this time when MSMEs contribute 31.1% to India’s GDP.
Hon'ble Commerce & Industry Minister Shri Piyush Goyal added, “The ministers noted robust growth in bilateral trade in goods and services, which reached $23.66 billion in 2024, with merchandise trade valued at nearly $8.98 billion, a substantial 10% increase over the previous year. The ministers reaffirmed the strength and resilience of the India-Canada economic partnership and emphasised the importance of continued engagement with the private sector to unlock new opportunities for trade and investment.”
BharathCloud will also leverage ibentos HYPE, an AI-powered marketing platform, to create and manage its own on-brand marketing campaigns efficiently at scale, while exploring opportunities to empower its customers with the same AI-powered brand marketing capabilities. The coordination will also bring abundant opportunities for collaborative implementation of AI-led event experiences to enrich audience engagement and amplify event management.
“Technology partnerships often begin with meaningful conversations, and this is also how this one started. Our interactions with the Ibentos team at India-Canada business missions brought out a common Vision towards innovation and customer satisfaction.” Rahul Takkallapally, Co-Founder, BharathCloud, shared, “As BharathCloud will keep growing its footprint in different markets, we require a technology partner that can bring smarter and more interactive experiences to our marketing campaigns, events and digital engagements. We see this partnership as a means to offer richer digital experiences to our customers and partners.”
“Meeting the founder and CEO of BharathCloud during his visit to Canada as part of an Indian business delegation revealed a strong alignment between our vision, customer base and approach to innovation. With the ibentos founders’ decade-plus experience in digital marketing and branding for Indian businesses, combined with the capabilities of our new AI-powered marketing platform, ibentos HYPE, we see an exciting opportunity to strengthen the BharathCloud brand and empower its customers with intelligent, scalable and on-brand marketing solutions,” shared Jaspinder Bhatia, Co-founder & CMO of ibentos Inc.
ibentos has powered more than 3,000 events across over 30 countries through its event technology solutions. Building on this experience, the company has launched ibentos HYPE, an AI-powered marketing platform that enables brands to create and manage on-brand marketing campaigns efficiently at scale. Through this partnership, both companies aim to further enhance these capabilities using secure, enterprise-grade cloud infrastructure.
Beyond technology integration, the mutual connection also reflects the growing momentum around cross-border innovation and digital collaboration. Both organisations intend to explore initiatives focused on enterprise event technology, AI-powered brand marketing, AI adoption, virtual experiences and future-focused technology programmes that connect businesses and innovation ecosystems across India and Canada.
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