The Indian bike taxi and mobility platform Rapido has appointed Anamika Singh as its new Associate Director – Brand, in a calculated step to leverage her diverse expertise and contribute to the fastest evolving transportation industry. At Rapido, she is anticipated to drive brand strategy, amplify customer connection, and steer innovative marketing campaigns that resonate with the evolving needs of urban commuters. With her appointment, the company reflects its determination to leverage upper management talent to build a stronger, more relatable brand presence in a highly competitive market.
Anamika announced her appointment through professional networking site LinkedIn, and posted, “I’m happy to share that I’m starting a new position as Associate Director - Brand at Rapido!” She brings over a decade of rich experience in Sales and Marketing, having worked across industries such as retail, technology, and social impact. She is known for her strategic thinking, consumer-centric approach, and data-driven storytelling.
Before joining Rapido, Anamika Singh spent over six impactful years at Wildcraft India, where she steadily climbed the ranks—from Marketing Manager to Head of Brand Marketing & Communication. She started her professional journey with Capital Marketing as a trainee, and there was no looking back for her.
Anamika satisfied her creative side by working as a copywriter at Siddhartha Advertising, and then she entered the marketing field as an intern at TNT. Later, she went on to work with organisations like Deutsche Bank, Rang De, Mu Sigma, and MintM Inc., taking on managerial positions responsible for Digital Marketing, Marketing Strategy, Content Development, Media Relations, Event Management, and Portfolio Analysis.
Having a strong academic background, Anamika completed her Bachelor’s degree in Communication and Media Studies from Patna University. Later, she pursued her MBA in Marketing and Finance from the International School of Business and Media. Additionally, she added a feather in her cap by completing the Advanced Program for Marketing Professionals in Marketing from the Indian Institute of Management, Calcutta.
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