Acer Outsmarts Lenovo Grabbing 3rd Position in The Indian PC Market

Acer Outsmarts Lenovo Grabbing 3rd Position in The Indian PC Market

Acer has reached a major milestone by climbing to 3rd place in the Indian PC market, overtaking Lenovo. The company's market share rose from 14% in Q4 2023 to 15.4% in Q1 2024, fueled by strong performance in both commercial and consumer segments. HP continued its dominance in the PC market, securing a 30.1% market share whereas Dell retained second position with a 17.5% market share.

In the commercial segment, Acer recorded a 19.9% year-over-year (YoY) increase in the desktop category and an impressive 32.0% YoY growth in the notebook category. These gains underscore Acer's growing cloud on the market by winning customer confidence through delivery of high-quality, reliable computing solutions for businesses of all sizes.

Acer's consumer segment contributed to the growth with a significant 51.7% YoY increase. This surge was largely driven by strong momentum in e-tail channels, highlighting Acer's ability to adapt to the changing consumer behaviors and capitalize on the growing demand for online shopping.

Notable things are Acerโ€™s work on the ground to grab the market. It increased its presence across cities. Recently, the company inaugurated its 200th exclusive store in Noida, further enhancing its accessibility to customers and strengthening the overall retail footprint.

While talking about Acer's growth trajectory during a previous interaction with DT, Sanjeev Mehtani, Chief Sales Officer at Acer India stated, "At Acer, we align ourselves with current market trends. We strive to offer customers a more immersive and cohesive brand encounter. Through our dedicated channel partners, Acer ensures a tailored and customer-centric approach, addressing the unique needs of diverse customer segments. We are strategically expanding into Tier II and Tier III cities due to the growing demand for PCs in these regions. We are also simultaneously expanding in metro cities with flagship stores and dedicated gaming stores. As the fastest-growing PC brand in a dynamic market, we equip our partners with the necessary tools and support to reach their business goals."

In Q3 2023, Acer ranked 5th in the Indian PC market with an 11.6% market share. By Q4 2023, the company advanced to 4th place, increasing its share to 14%. Continuing this upward momentum, Acer has now secured 3rd position in Q1 2024 with a 15.4% market share. This consistent growth highlights Acer's ability to surpass expectations and strengthen its presence in a highly competitive market.

Acer's success can be attributed to its diversified product portfolio, strong distribution network, and customer-centric approach. The company continues to invest in cutting-edge technology and expand its offerings to meet the evolving needs of both commercial and consumer customers.

Acer Outsmarts Lenovo Grabbing 3rd Position in The Indian PC Market
HP Maintains Leadership in Indian PC Market with 30.1% Share in 1Q24

According to IDC, Indiaโ€™s traditional PC market (inclusive of desktops, notebooks, and workstations) shipped 3.07 million units in 1Q2024, up 2.6% year-over-year (YoY).

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