Grip Invest leading High-Yield Investment Platform announced a significant milestone in its journey of having enabled $100 million in annualized investments. This achievement reflects a remarkable 273% year-on-year growth from $27 million in 2023 and underscores Grip’s commitment towards providing secure & regulated investment opportunities to retail investors that provide fixed returns between 10-14%.
A combination of customer trust, regulatory support, product diversification and an unparalleled focus on enhancing user experience has driven this impressive growth of over threefold in 2024. Nikhil Aggarwal, Founder and Group CEO, stated “We, at Grip, are thrilled to celebrate this milestone of enabling $100 million in annualised investments. This is a meaningful testament to the trust that customers place in us. With aggressive plans for the next few years, we continue to stay committed to providing secure, high-yield investment opportunities and innovate aggressively to delight our customers.”
Looking ahead, Nikhil further stated, “Grip Invest is targeting a growth rate of 250-300% over the next 12 months. We're chasing an ambitious goal of reaching $1 billion in annualised investments by 2028. Enabling this growth will be a bouquet of new features, addition of newer product categories and increased impetus in driving customer awareness.”
The 273% year-on-year growth can be attributed to several factors like:
Customer Trust and Regulatory Support: The introduction of a dedicated SEBI license for Online Bond Platforms, mandatory transaction execution on stock exchanges, and the requirement for units to be held in users' demat accounts have all contributed to creating a secure investment environment.
Accessibility for a Wider Audience: SEBI reducing the minimum face value of Bonds from INR 1 lac to INR 10,000 in July 2024 was a turning point for the category. Not only did it increase retail investor confidence towards investing in Bonds but also expanded the market.
Attractive Fixed Returns with No Market Volatility: Grip offers fixed returns of up to 14% i.e almost 200% of traditional bank FDs and without the market volatility seen in stocks. This powerful value-proposition found acceptance with risk-averse investors.
User-Centric Features: Launching innovations such as AMO (After Market Orders) that enabled 24/7 investing, addition of products like "Baskets" that made decision-making easier with Theme-based investing, and launching the Mobile app that enhanced customer experience.
Superior Customer Service: Heightened customer loyalty & satisfaction was a key pillar for growth. This was demonstrated with 80% of Grip’s users making repeat investments and 40% joining through referrals.
In the short term, a key initiative for Grip Invest is to enable bond liquidity, allowing users to sell bonds they purchase whenever they need access to funds — to match the flexibility currently available for stocks, FDs, and mutual funds. The company plans also to introduce two new product categories. Additionally, GRIP is also partnering with some of India’s largest consumer applications to drive accessibility and availability of Bonds.
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