Ai+ Smartphone today announced its partnership with Kaun Banega Crorepati (KBC) Season 18, bringing the new-age Indian smartphone brand together with one of the country’s most iconic and trusted television properties.
For over two decades, KBC and its legendary host Amitabh Bachchan have stood for credibility, knowledge and aspiration, earning the trust of generations of Indian audiences. For Ai+ Smartphone, the association reflects a shared belief that trust is not claimed, it is earned over time.
As a young Indian technology brand, Ai+ Smartphone is building its journey around transparency, privacy and consumer-first technology. Its association with KBC gives the brand an opportunity to take this vision to millions of households across India.
Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone and NxtQuantum Shift Technologies, said, “KBC is more than a television show; it is a part of India’s cultural fabric. Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us. We are building Ai+ with the belief that trust has to be earned every day through our products, our actions and our transparency. This partnership brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.”
The association marks another step in Ai+ Smartphone’s journey towards building an Indian technology brand rooted in trust, privacy and transparency.
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